News dalla rete ITA

5 Febbraio 2018

Stati Uniti

HOW TO REACH THE DIGITALLY NATIVE, SOCIALLY FOCUSED GEN Z

February 5, 2018With Gen Z on track to comprise 40% of the population by 2020, restaurants and food companies are poised to benefit from this important consumer segment.  These spontaneous, digitally focused shoppers are willing to spend more money on brands they judge to be socially and culturally responsible and are most often swayed by nontraditional forms of advertising.SOURCE:  SMART BRIEFFULL ARTICLE:  http://wwwsmartbrief.com/original/2018/02/how-restaurants-and-food-brands-can-win-over-gen-z (ICE NEW YORK)