News dalla rete ITA

7 Febbraio 2018

Australia

ALDI INCREMENTA E INNOVA I SUOI PUNTI VENDITA IN AUSTRALIA

Aldi has signaled its intention to open and refurbish a raft of stores throughout the country in 2018 as competition in Australia’s grocery sector heats up amid the entry of international competitor Schwartz Group into the market. The German discount supermarket chain will open 32 stores in Australia this year and will refresh 40 more with its new store format, increasing its focus on fresh produce, healthy foods, organic and meat. Aldi, which opened its 500th Australian store last year, has said it will open the new stores in New South Wales, Queensland, Victoria, Western Australia and South Australia. The expansion will place further pressure on established supermarket giants Coles and Woolworths, as well as other local discounters such as The Reject Shop, which has struggled – particularly in Western Australia – with Aldi’s impact on the market in recent years. Tasmania will miss out, no word yet from Aldi on when or if they plan to open a store down south. It also comes amid the expansion of Schwartz Group owned hypermarket chain Kaufland into the Australian market, following its purchase of sites in Melbourne and South Australia last year. Schwartz, one of the largest retail companies in the world, is considered to be one of Aldi’s toughest competitors globally, particularly through its other grocery brand Lidl, which is believed to be considering a move into Australia. The growing prevalence of Aldi’s new format is also a new type of challenge to Coles and Woolworths given its focus on fresh-food, an area that the German business has not traditionally been known for in Australia. Aldi intends to finalise the roll-out of its new store format to all its Australian stores by 2020, with more than 100 already trading under the repositioned offer. According to IBISWorld data Aldi had an 8.6 per cent share of the Australian grocery market by Q417, a presence it has developed continually since launching here in 2001. (ICE SYDNEY)