Historic Italian brands together with new companies that entered in the Slovenian market for the first time: this was the target of the Made in Italy fashion promotion project, resulting from a collaboration agreement between the Italian Trade Agency’s Office in Ljubljana and Magistrat International. Magistrat is the parent company of Galerija Emporium - a luxury multibrand flagship store located in a historic 1903 art nouveau building in the center of the capital - and the modern Emporium inside BTC, one of the busiest shopping malls in Ljubljana, with a range of medium-high products. A total of over 11 thousand square meters of surface that for a month have been the perfect stage of Made in Italy fashion. It was the first time that Italy, through the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency, organized in Slovenia a project for the entire supply chain. To promote the Italian Fashion Month in Ljubljana - from 18 May until 17 June 2021 - the partnership with Magistrat International was a natural choice: despite the pandemic, in 2020 the Group confirmed its leadership position in the Slovenian market for apparel & footwear, with a share of 9.5% and a broad portfolio of products, mainly luxury brands for women's clothing and accessories, but also medium-high-end brands for men, children, casual & sports clothing, underwear and shoes. About 40 Italian brands were the subject of the promotion, advertised through a wide campaign within the two locations in Ljubljana and online on emporium.si, but also via social media, in key points of the capital, in the press, tv and radio commercials, ensuring great visibility to the project. In 2019 Italy confirmed its 2nd place as Slovenia's supplier country for the sector, with a market share of 18.8%. The contraction recorded in 2020, however, led to a loss of share of three percentage points: fashion was in fact - together with tourism and hospitality - among the most affected sectors by the economic consequences of the Covid-19 pandemic. The recent forecasts for Slovenia indicate a 4.9% GDP growth for 2021 and 5.1% for 2022, which will be hopefully accompanied by a recovery in consumption.
Month of Italian Fashion in Ljubljana
|Opening Fashion Show||TV spot|