Discover the essence of Italian beauty at a spectacular trade and entertainment event in Toronto and Vancouver. On May 6th and May 9th, 2024, from 2 pm to 9 pm (see schedule below), the Italian Trade Agency welcomed 10 prestigious Italian beauty companies to showcase their finest products, unveiling the secrets behind Italy's renowned beauty industry and take part in a raffle for fantastic prizes, including 2 trips to Cosmoprof in Bologna, Italy, in March 2025. From captivating fragrances to innovative skincare solutions, visitors immersed themselves in the artistry and sophistication of Italian beauty culture.
Brought to you by the Italian Trade Agency, this exclusive occasion was reserved to Beauty professionals and traders and promised an unforgettable exploration into the world of luxurious Italian cosmetics.
Here's what guests got to experience at the event:
✨ Exclusive Product Showcases - cutting-edge cosmetics from top Italian brands were unveiled, offering a glimpse into the latest trends and innovations shaping the beauty landscape. Visitors were able to take home a goody bag after visiting the event (while supplies lasted)
✨ Networking Opportunities - Visitors were able to Connect with industry leaders, prospective buyers and beauty professionals, forging valuable partnerships and fostering collaborations that transcend borders
✨ Exquisite Italian Environment - Exhibited in the rich tapestry of Italian beauty culture while tasting Italian wines and finger food (from 7pm onwards), celebrating the essence of la dolce vita
✨ Prizes, prizes and more prizes - Many prizes were given out, including to win a trip to Cosmoprof 2025 in Bologna Italy, Spa certificates and other alluring prizes in the raffle among visitors. Terms and conditions apply.
To learn more about our exhibitors, click here
To read the press release for the event, click here
To view the Toronto event recap on OMNI TV Italia, click here
To view photos of the Vancouver event, click here
To view photos of the Toronto event, click here
To view a recap video of the Toronto event, click here
To view a recap video of the Vancouver event, click here
To view the full video of the Toronto event, click here
The event took place in Toronto on May 6th at the Art Gallery of Ontario (317 Dundas Street West) and in Vancouver on May 9th, 2024 at the Vancouver Art Gallery.(750 Hornby Street).
Event Schedule
Toronto, May 6th (times are EDT)
2:00pm: Doors open - Exhibitors available for free meetings throughout the event
3:30pm: On stage products and techniques demonstration and presentations
6:30pm: Keynote speeches
7:00pm: Networking cocktail reception
9:00pm: End of event
Vancouver, May 9th (times are PDT)
2:00pm: Doors open - Exhibitors available for free meetings throughout the event
3:30pm: On stage products and techniques demonstration and presentations
6:30pm: Keynote speeches
7:00pm: Networking cocktail reception
9:00pm: End of event
This initiative is promoted in collaboration with Cosmetica Italia - The Personal Care Association, representing the Italian cosmetics industry operating in both manufacturing and distribution. Its nearly 650 members account for more than 95% of the turnover generated by the Italian cosmetics industry and are particularly focused on the “culture of wellness”. The turnover in 2023 exceeded 15 billion Euros, reaching 36 billion Euros with the entire cosmetics’ industry economic system.
Since 1967 Cosmetica Italia has been partnering with Italian companies, spurring their growth and development by providing qualified assistance in the areas of technical information, regulatory, economics, promotions, and internationalization. The Italian cosmetics market is the third largest in Europe after Germany and France with a total consumption volume of over 12.5 billion Euros in 2023. In terms of employment, companies in the sector employ around 155,000 people, from production to distribution rising to 390,000, also taking into account the professional channels of beauty salons and hairdressers. Concentrating on the development and growth of the wellness industry, the Association focuses on those aspects that are more closely related to the market, to promotions and to processes of internationalization. Cosmetica Italia combines its traditional institutional mission with initiatives in various areas, including activities related to trade fairs in Italy and around the world: Cosmoprof Worldwide Bologna and Cosmopack, Cosmoprof CBE ASEAN in Bangkok, Cosmoprof North America in Las Vegas, Cosmoprof Asia in Hong Kong, Cosmoprof India in Mumbai, and the newly launched Cosmoprof North America Miami in Miami.
