The 98th edition of the Pitti Bimbo fair that was be held in Florence at the Fortezza da Basso from January  17 to 19,  2024. 

Pitti Immagine Bimbo stands as a beacon in the world of children's fashion, renowned for its innovative showcases and trendsetting collections. As a premier international trade fair, it serves as a platform where leading designers, brands, and buyers converge to explore the latest in children's apparel, accessories, and lifestyle products. With its rich history and commitment to fostering creativity and excellence, Pitti Immagine Bimbo continues to shape the landscape of children's fashion, setting the stage for inspiration, collaboration, and unparalleled industry insights.

Participating delegation from Malaysia includes:

1. Active Fashion Worldwide Sdn Bhd

2. Baby Youngster Malaysia Corporation Enterprise