The Assocoral restarts from beauty: a video aimed at the world
The Assocoral - National Association of Coral, Cameos and Related Materials Manufacturers of Torre del Greco - launches a post-health emergency restart message in the world in a video. Life starts again, we start living again. The workshops are open, the craftsmen at work and all together in the starting blocks ready to start again.
A video to tell it with illustrious quotes on beauty pronounced, in different languages, by those who every day tend to it through the artistic handmade creations in coral and cameo alternate with images of the workmanship and panoramas of Torre del Greco. The processes that make us recognizable in the world and that - for more than 200 years - have been an integral part of the social, cultural and economic fabric of the small town on the slopes of Vesuvius. The Made in Italy that has made the history of our country through the stories of the companies that have handed down the baton from generation to generation.
The opening message of the video is entrusted to the words of the President of the Association Vincenzo Aucella: "The world has always celebrated beauty as its salvation. We want to start from here: from that beauty that we seek every day, the beauty that we carry around the world, which we intend to experience in the future. Together with you ".
The Assocoral is aimed at different cultures and peoples in Italian, English, French, Spanish, Portuguese, Chinese, Japanese, Russian, Polish, Indian and Arabic with English subtitles.
In order for the message to arrive, the ICE - Agency for the promotion abroad and the internationalization of Italian companies - has taken the field, which has welcomed the project, as well as the support has come from the IEG - Vicenzaoro group, which will put own communication channels available. The HKTDC network and INFORMATION (ex UBM), organizers of the most important fairs in the world of jewelery in Asia, are the international players in the communication project.