Macfrut Digital

The fruit & vegetable world on your PC!

The Digital trade fair for the fruit and vegetable sector, a three-day event for sector professionals with B2B meetings and buyers from all over the world, will take place from 8 to 10 September 2020, hosted by the Natlive platform. An absolute novelty in the trade fair scene of the industry.

Macfrut 2020 goes Digital: from 8 to 10 September 2020, Italy’s international showcase for the fruit and vegetable sector will offer business opportunities through a digital platform (Natlive) that will bring together buyers from all over the world, opening up new international markets for the sector. This innovative project makes Macfrut the first digital trade fair for the fruit and vegetable industry.

The 37th edition of Macfrut, a professional, simple and effective virtual trade fair for the fruit and vegetable sector, which will be fully online: it will not replace the physical event, but given the current situation it is intended to give all professionals involved the opportunity to do business in the global market. Thanks to this interactive platform, exhibitors will be able to interact with the buyers and sector professionals who will “participate” in this three-day virtual event.

How Macfrut Digital will take place:

all visitors, from all across Italy and from all over the world, will be able to access and participate in this three-day virtual trade fair by using a personal device (PC, tablet or smartphone). This system has three strengths: it is effective, since it allows participants to reach out to a large number of customers and markets directly from their workstation; it is simple, since it uses a platform that has been designed also for computer illiterate people; and it is inexpensive, free of charge for visitors and affordable for exhibitors.

Macfrut Digital will consist of two areas: the Exhibition and the Forum.

Once logged in, visitors will be able to view an interactive map broken down by product sector and explore all the virtual “stands” to find out more about an exhibitor’s product range, request information, and hold and live stream B2B meetings.

More than 500 buyers, invited by the organisers, will be selected in collaboration with the Italian Trade Agency, with which Macfrut has been working together with excellent results for many years through its well-established network of foreign sales agents.

Buyers and business meetings are therefore at the heart of Macfrut Digital.

In addition to covering the business side, Macfrut Digital will host Technical Forums: a series of live-streamed conferences on innovations in horticulture, in the greenhouse sector, Acquacampus, in irrigation, and the Biostimulant Forum. The platform will also be available to exhibitors for dedicated events.

The Ljubljana Office of the Italian Trade Agency is organizing a delegation of Slovenian operators who would like to participate in this online event.

If you are interested, please contact us for any further information: