HIGH STREET ITALIA 台北

義大利經濟貿易文化推廣辦事處貿易組（ITA 台北辦事處）隆重推出 High Street Italia 台北展示館，致力於在台灣市場推廣純正義大利產品。本計畫延續 2019 年於韓國首爾成功啟動的經驗模式。

計畫目標與地點 展館位於松山文創園區內的歷史建築「男澡堂」（Male Bath House）。High Street Italia 台北旨在打造一個「義大利製造」（Made in Italy）的常設展示與零售空間，直接面向公眾呈現與販售。 展示館配備廣闊的產品陳列層架，並包含兩個特色展示空間：

• 中央澡堂區（Central Bath）： 位於男澡堂的核心區域，原為日式浴池，現已改建為多功能空間，可舉辦特展、短期展出產品（1 天至 1 週）及公開發表會。

• 戶外展區（OUTDOOR）： 擁有廣闊的戶外區域，非常適合舉辦宣傳活動、商務交流（Networking）及高人氣大型活動，亦可用於展示戶外家具與裝飾品。

展模之平面配置請參閱展館平面圖。

義大利製造展示館 下載簡報檔

提供之服務 High Street Italia 台北將為參展單位提供以下服務：

• 場館營運管理，包含維修、清潔及安衛巡查

• 能源水電（電力、空調、無線網路 Wi-Fi）及相關消耗費用

• 展區內產品之陳列佈置

• 展示館之商業營運管理（由具備專業銷售人員之委託公司負責），包含庫存管理、產品倉儲、架上補貨及交易結帳

• 針對盜竊、火災及場館與工作人員所致第三方損害之責任保險

• 展示館線上行銷與媒體宣傳活動

• 參展單位在現場舉辦宣傳活動之協調與物流支援

• 提供專屬活動空間舉辦推廣活動

展示館對外開放營業時間如下：

• 週二至週五 11:00 - 19:00；週六及週日 11:00 - 20:00

ITA 台北辦事處保留調整營業時間、於台灣法定假日暫停開放，或於 ITA 辦事處主辦且需獨佔使用整座場館之重大宣傳活動期間關閉展示館之權利。

參展方式 季度參展： 開放申請期間為 2026 年 10 月 13 日至 2027 年 1 月 14 日，以及 2027 年 1 月 15 日至 2027 年 3 月 26 日（300 歐元/每期/每品牌）。

季度參展遵循「以品牌為單位申請」原則。每家企業以品牌為單位報名，並須支付每季度 300 歐元之參展費。單一企業可為多個品牌提出申請，並須為每個品牌支付參展費用（例如：3 個品牌 = 900 歐元）。 空間佈置之首要目標為「提升品牌形象及其在台灣市場之價值」，而非僅以直接銷售產品為唯一目的。產品陳列定位與指定展架之佈置工作，由營運委託公司在 ITA 台北辦事處的協調下全權負責。

單點式宣傳活動（Spot Events）： 可利用中央澡堂區（Central Bath）及戶外展區舉辦短期活動。費用依估價單為準，請直接來信洽詢 ITA 台北辦事處：taipei@ice.it。

基本參展資格與條件

• 展出及/或銷售之產品必須具備「Made in Italy」（義大利製造）認證

• 產品須已在台灣市場進行銷售，且相關責任完全由企業自行承擔（一次性特賣宣傳活動之產品除外）

• 具備台灣現行法律規定零售產品所需之所有許可與資質

• 原產地名稱保護（GI）或具認證之產品，須符合義大利相關法規之規範

• 自行負擔產品運送至 High Street Italia 台北之物流費用及店員培訓費用

• 確保在參展季度內至少舉辦 1 場店內（In-store）產品推廣活動

• 經 ITA 台北辦事處事先核准後，得自費增設額外展示設備、視覺與宣傳物料，以進行品牌露出與故事敘述（Storytelling），提升顧客體驗

• 負責產品之維護、顧客客訴處理及售後服務

空間佈置 展示空間將由負責營運管理之委託公司統一陳列佈置，旨在全面呈現「義大利製造」具代表性的豐富產品類別，並在維持優雅均衡視覺效果的前提下，極大化各品牌的曝光度。

參展費用

• 季度參展（1 個品牌）：300 歐元 + 須確保舉辦 1 場店內推廣活動

• 單點式宣傳活動：依報價單另行議定

若透過在地合作夥伴（台灣代理商/經銷商）參展，ITA 服務須於付款完成後方可執行；若由義大利本公司直接參展，費用則於服務提供後開立發票請款。 所有未包含於 ITA 標準服務內之其他潛在服務與費用，均由參展企業自行承擔。

審查與錄取標準
參展申請截止後，ITA 台北辦事處將依據以下優先標準篩選錄取品牌：
a. 輪替原則：優先考慮從未在 High Street Italia 台北展出過之產品與品牌；
b. 遞交參展申請表之時間先後順序；
c. 產業類別之均衡分配。

完成選拔後，ITA 台北辦事處將主動聯絡入選企業於申請表中填寫之在地聯絡人，以確認入駐展示館並完成服務提供與付款手續。

季度展覽參展申請 針對 2026–2027 年兩個展出季度（2026 年 10 月 13 日 – 2027 年 1 月 14 日 及 2027 年 1 月 15 日 – 2027 年 3 月 26 日），參展申請開放時間為 2026 年 8 月 31 日至 9 月 25 日。 意向企業須透過填寫線上表格提出申請。

點擊填寫參展申請表單
表格中必須明確填寫實際接受服務之參展主體，並提供所有在地營運聯絡資訊。
註：填寫訂購申請表並不保證錄取。錄取結果將於選拔程序結束後，由台北辦事處根據可用空間狀況另行通知。

單次宣傳活動報價申請
若欲申請使用 Central Bath 或 Outdoor 等特色展示空間舉辦單次宣傳活動，請檢附活動企劃案，直接發送郵件至 ITA 台北辦事處信箱（taipei@ice.it）以索取估價單。

如有任何疑義，歡迎隨時透過以下方式聯繫 ITA 台北辦事處：
信箱：taipei@ice.it | 電話：+886-2-2725-1542

 

HIGH STREET ITALIA, TAIPEI

The ITA - Italian Trade Agency Taipei Office presents High Street Italia Taipei, a showroom dedicated to enhancing authentic Italian products in the Taiwanese market. The project follows the successful model launched in Seoul, Korea, in 2019.

Objectives and Location

The facility is located inside the Songshan Cultural and Creative Park, within the historic space of the "Male Bath House". High Street Italia Taipei was created as a permanent exhibition and retail space for Made in Italy, designed for product display and direct-to-consumer sales.

The showroom features extensive shelving for product display and includes two special exhibition spaces:

• Central Bath: The central space of the Bath House, originally a Japanese-style bath, now a multifunctional space hosting temporary exhibitions, limited-time displays (from 1 day to 1 week), and public presentations.

• Outdoor: A large outdoor area, ideal for promotional events, networking occasions, and high-traffic gatherings, as well as for displaying outdoor furniture and decor.

For a floor plan layout of the exhibition space, please refer to the site map.

THE MADE IN ITALY SHOWROOM — Download the presentation

Services Offered

High Street Italia Taipei provides participating entities with the following services:

• Facility management, including maintenance, cleaning, and security services

• Utilities (electricity, air conditioning, Wi-Fi internet access) and related consumption

• Product display setup in exhibition spaces

• Commercial showroom management via an appointed management company with specialized sales staff, including inventory management, product storage, shelf refilling, and transaction processing

• Insurance coverage for theft, fire, and third-party liability for damages caused by the structure and staff

• Online marketing and communication actions to promote the showroom

• Logistics coordination and support for promotions organized on-site by participants

• Availability of dedicated spaces for promotional events

The showroom will observe the following opening hours to the public:

• Tuesday – Friday: 11:00 AM – 7:00 PM

• Saturday and Sunday: 11:00 AM – 8:00 PM

The ITA Taipei Office reserves the right to modify operating hours, close the showroom on Taiwanese public holidays, or close it during major promotional events organized by the ITA Agency that require the exclusive use of the entire facility.

Participation Terms

Quarterly Participation: Available for the periods October 13, 2026 – January 14, 2027 and January 15, 2027 – March 26, 2027 (€300/period/brand).

The fee and conditions for quarterly participation in the High Street Italia Taipei showroom are calculated based on the number of brands submitted by each applicant. Each company may apply for a single brand or for multiple distinct brands. By submitting the application, the company commits to paying a participation fee set at 300 Euros for each exhibited brand (e.g., 1 brand = €300; 3 brands = €900).

Space display is designed primarily to enhance brand awareness and image in the Taiwanese market, rather than focusing solely on direct sales. Product positioning and shelf setup are exclusively managed by the appointed trustee company in coordination with the ITA Taipei Office.

Spot Promotional Events: Short-term events can be held using the Central Bath and Outdoor areas. Pricing is quoted upon request and must be agreed directly with the ITA Taipei Office by writing to taipei@ice.it.

Minimum Requirements for Participation

• Exhibited and/or sold products must be certified "Made in Italy"

• Products must already be distributed in the Taiwanese market under the participant's sole responsibility (except for products featured in one-off promotional events)

• Must hold all necessary authorizations and requirements mandated by current retail regulations

• Products with designation of origin or certifications must comply with relevant Italian regulations

• Cover transport and delivery costs of products to High Street Italia Taipei, as well as staff training expenses

• Guarantee the organization of at least 1 in-store promotional event per quarter

• Provide additional display equipment, visual, and promotional materials for brand storytelling at company expense (subject to prior approval by the ITA Taipei Office)

• Manage product maintenance, customer complaints, and post-sales services

Space Setup

The spaces will be set up by the company in charge of the operational management of the showroom, with the aim of ensuring the display of the widest possible range of representative Made in Italy categories and maximizing the visibility of each brand, while maintaining a balanced and elegant presentation.

Participation Costs

• Quarterly participation (1 brand): 300 Euros + guarantee the organization of 1 in-store promotional event

• Spot promotional events: Quote upon request

In the case of participation through a local partner, payment must be made in advance before the ITA service can be rendered. For direct participation by Italian companies, invoicing will occur after service delivery. All other optional services and costs not included in the standard ITA package are the responsibility of the participating company.

Selection and Admission

Following the deadline for application submissions, the ITA Taipei Office will select the admitted brands based on the following preferential criteria:
a. Rotation principle, prioritizing products and brands that have never been exhibited at High Street Italia Taipei;
b. Chronological order of application submission;
c. Balanced sector distribution.

Once selection is complete, the ITA Taipei Office will contact the local references indicated in the application to confirm inclusion in the showroom, service provision, and payment details.

Application for Quarterly Exhibition

For the two 2026–2027 exhibition quarters (October 13, 2026 – January 14, 2027 and January 15, 2027 – March 26, 2027), application submissions are open from August 31 to September 25, 2026.

Interested companies must submit their application by completing the online form.

CLICK HERE TO COMPLETE THE PARTICIPATION FORM

The form must state the official participating entity receiving the service and list all operational local contacts in Taiwan. 

Note: Completing the Order Form does not guarantee admission. Admission will be communicated by the Taipei Office upon completion of the selection process based on available space.

Quote Request for One-Off Promotional Events

To request a quote for organizing one-off promotional events in the special exhibition spaces (Central Bath and Outdoor), please submit an event proposal via email to the ITA Taipei Office at taipei@ice.it.

The ITA Taipei Office remains available for any further information or clarification:
Email: taipei@ice.it | Tel: +886-2-2725-1542