- About us
- Company details
We are an Educational Technology company and we have been working in the educational market for over 20 years.
We provide education publishers with a variety of services, from digitization and multimedia enhancement of books to Augmented Reality APP development and learning platforms' design.
Our flagship product is bSmart, the digital suite for education developed for the Italian School System. It has been chosen by some of the main publishing brands and it is used by over 3,7 million students, 600,000 teachers, and over 235,000 families.
Year of establishment:
2002
Number of employees:
FROM 20 TO 49 EMPLOYEES
Annual turnover:
between 2.5 and 5 million Euro
Reference year of turnover:
2023
Export turnover:
From 250.000 to 750.000 Euro
Activities:
Pre-press and pre-media services
Intermediation service activities for non-specialised retail sale
Computer programming, consultancy and related activities
Education
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- Contact Information
- Business Proposals
Company:
BSMART LABS SRL
Web site:
Address:
via Montorfano 98
City:
SEREGNO (MB)
Zip Code:
20831
E-commerce:
Social media:
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- Map
Educational platforms

We design and develop digital learning platform for publishers. The white label environments can include:
tools for content creation and management
virtual classrooms to collaborate and share
repositories for personal and shared content
tutoring and coaching environments
data collection and analysis (analytics)
e-commerce.
Available configurations: Stand-alone and API integration with the clients’ systems. Available in 5 languages: Italian, English, French, German, Spanish.
Aumented reality APP - white label

AR+ is easy to use product to enhance books and catalogues with digital content (audio, video, images, tests…).
Developed for both iOS and Android, the app requires only a smartphone or tablet connected to the network: by framing a recognized text or image, associated digital content is displayed on the device.
The resources available within the app can be organised, e.g. bundled for different languages.
Available in Italian, English, Spanish, French and German.
White label: the app can be customized to fit client’s brand, logo and colours and can be updated with new multimedia content.
Ideal for: digital kits for paper books, media kit integration for events and press conferences, enhancement of paper catalogs for exhibitions and museums
Digital content accessibility

We help organizations create digital content that is accessible to as many users as possible and compliant with legal accessibility standards (European Accessibility Act).
We offer:
- Review of EPUB files and detailed report on identified issues.
- Training, handbook, and helpdesk support for producing EPUBs.
- Creation of accessible PDFs and EPUBs.
AI-powered tools for educational publishers

We design and develop robust and responsible AI tools to support teaching and learning.
Our tools help teachers create personalized educational contents from textbooks, directly on the ebook platform. Outputs are customizable according to specific students' needs and to national standards.
Teachers can create in minutes lesson plans, presentations, concept maps, synthesis, tests and checks.
The tools can be integrated into existing learning environments.