Trade & Investment Agency

Company Profile – SELAVY’ JEWELS

SELAVY’ JEWELS is a high-end Italian jewelry brand that was born from the artistic and artisanal legacy of the Lazzaro family, active in the goldsmithing industry for over sixty years.

Today, SELAVY’ JEWELS represents the perfect balance between tradition and innovation. All creations are entirely designed and crafted in Italy, in the workshops of Catania and Valenza, two internationally renowned centers of excellence in fine jewelry. Here, the expertise of master goldsmiths blends with cutting-edge technologies to create unique pieces distinguished by exceptional quality and original design.

Each SELAVY’ JEWELS collection is conceived to tell a story and convey emotion through elegant and refined forms. The brand stands out for its exclusive use of high-quality materials—such as gold, natural diamonds, and rare gemstones—carefully selected to ensure beauty, durability, and long-lasting value. Every piece is handmade by expert artisans, a guarantee of authenticity and meticulous attention to detail that turns each jewel into a wearable work of art.

The brand’s philosophy is rooted in the belief that a jewel should be much more than a simple accessory. It must be an extension of the wearer’s personality—an expression of style, elegance, and artistic sensibility. Wearing a SELAVY’ creation means choosing a meaningful object that accompanies life’s most important moments and leaves a lasting impression.

Over the years, SELAVY’ JEWELS has strengthened its presence on the international stage by participating in prestigious events such as Vicenzaoro, one of the most important trade shows in the global jewelry industry. These events offer a key opportunity to present new collections in preview and to increase brand visibility in emerging and established markets.

In addition to its own branded collections, SELAVY’ JEWELS also offers a highly specialized private label and third-party manufacturing service, collaborating with companies, designers, and brands that seek to create exclusive jewelry lines with the guarantee of true Italian craftsmanship. Thanks to our experience, we can manage the entire production process—from concept to final polishing—while ensuring maximum confidentiality, outstanding quality, and on-time delivery.

We are currently seeking commercial partners, distributors, and retailers who share our vision and are interested in bringing the excellence of Italian jewelry to their markets. We collaborate with dynamic, carefully selected businesses that value craftsmanship, authenticity, and refined design.

The mission of SELAVY’ JEWELS is to offer jewelry that embodies the essence of Made in Italy, combining quality, tradition, and contemporary design. The brand caters to a sophisticated clientele looking for original creations that express individuality and elegance.

With a forward-looking approach, SELAVY’ JEWELS continues to grow and evolve, carrying the true value of Italian jewelry around the world and establishing itself as a symbol of timeless style, artistry, and beauty.