Trade & Investment Agency

Located in Salsomaggiore Terme, in the heart of Italy's "Food Valley," Pasticceria Tosi has been a landmark of artisanal pastry excellence since 1962. Guardian of a precious ancient sourdough starter, the company owes much of its fame to its leavened products—most notably the celebrated Focaccia. This sourdough-based leavened specialty, characterized by its liqueur-infused soul, is recognized as a national gastronomic excellence and has earned numerous mentions in the Gambero Rosso guides and prestigious industry magazines.

Today, the original recipe of the renowned Focaccia is available in various flavors and sizes, all featuring a lightness and aromatic bouquet that make them perfect for year-round enjoyment as well as traditional holidays.
Under the leadership of brothers Federico and Lorenzo Frascari, who acquired the company in August 2025, Pasticceria Tosi is undergoing a phase of intense international momentum. Federico, who trained directly under Maestro Tosi, ensures the artisanal continuity necessary to project this historical heritage onto global markets.
The current strategic vision combines the rigor of tradition with process innovation. The goal is to bring the authenticity of "Made in Parma" beyond national borders, positioning Tosi leavened products as a symbol of fine Italian pastry in the world’s leading international showcases.
The synergy between Federico Frascari (Production & Innovation), Lorenzo Frascari (Management & Sustainable Development), and Michela Tosi (Brand Ambassador & Historical Memory) unites technical heritage with a global vision for the brand's internationalization.

To support this business evolution, Pasticceria Tosi has launched a structural enhancement plan aimed at increasing production capacity without compromising quality. The project’s solidity stems from the experience of the new owners, already established entrepreneurs in high-end artisanal pastry.
They have expanded the operational spaces by integrating a modern production laboratory equipped with new machinery and powered by proprietary solar panels. This approach merges high performance with sustainability, aligning with the genuineness of products that are strictly free of dyes and preservatives.
The integration of the new team's skills with Tosi’s artisanal mastery ensures the continued excellence that has always defined the brand. This transition transforms the change of ownership into a collective enrichment, blending historical tradition with the innovative energy of a modern team.

Pasticceria Tosi operates in the Luxury Food segment, serving a highly demanding clientele. In addition to its flagship store in Salsomaggiore Terme—now officially recognized as a "Bottega Storica" (Historic Shop)—the brand operates through a selected network of elite distribution channels.

To drive internationalization, the company has already implemented several key actions:
- International Presence: Planning attendance at major global trade fairs, including TuttoFood International Food Exhibition Milano 2026. (May 11 | 14 2026 - Hall 10, Stand B35a)
- Compliance & Protection: The brand has been registered internationally.
- Digital Evolution: A comprehensive digital strategy includes a restyled multilingual website and e-commerce platform, supported by premium logistics partners and specialized packaging designed for long-distance transport.
- Brand Identity: The aesthetics of the packaging have been curated by specialists to ensure a sophisticated and coordinated corporate image.
- Rigorous HACCP system, outsourcing critical controls—such as laboratory analysis and pest control—to specialized firms. This ensures the objectivity of all reports and the highest standards of safety.