Phitofilos

Our story tells of over 40 years of experience in eco-bio cosmetics.
Consistency, honesty, and respect for people and the environment are the principles that guide us in our way of making beauty.
At Phitofilos, innovation and respect for ancient wisdom coexist in perfect harmony.
From herbal and Ayurvedic traditions, we create 100% plant-based treatments for hair coloring and care. From the most modern eco-sustainable biotechnologies, we obtain the raw materials at the core of our phytocosmetics.
We are an AIAB/QCERT-certified eco-bio company and adhere to the VeganOK ethical declaration, reflecting our values of respect for life and the world that hosts us.
Choosing our products means more than just purchasing high-quality natural cosmetics, it means becoming part of our world and sharing our love for nature and therefore for ourselves.
THE HYSTORY
1978 Centro Romano Erbe (C.R.E.) is founded, a phytocosmetic company (cosmetics based on the use of plant-derived raw materials) created by Dr. Flavio Pantani.
1980 The first imports of henna from Iran begin, marking the company’s entry into the dyeing plants market.
1995 C.R.E. participates in Cosmoprof, the world’s leading trade fair for the cosmetics and professional beauty industry.
2008 Phitofilos is born from C.R.E.'s experience, offering 100% natural cosmetics while honoring the ancient knowledge of herbal tradition.
2011 Dr. Matteo Pantani takes over the leadership of Phitofilos, investing in research and development for the green sector.
2019 The Phitofilos Professional Academy is established in Milan, followed by the inauguration of the Rome headquarters and the Phitofilos Professional Academy in London.
2019 Phitofilos launches an exclusive product line for salons and, in the same year, sets up a booth at Cosmoprof where over 20 professional eco-bio hairstylists, representing this new journey, color hair using only plants.
2020 Phitofilos adds a body care line to its catalog, paving the way to becoming a 360-degree cosmetics company.
2021 The Face Care line is also launched, once again using innovative raw materials such as bioactive ferment.
2023 The Phitofilos family is expanding with a line designed for the little ones: the Baby line “I Cuccioli”, with ultra-delicated formulations.
2024 Phitofilos collaborates with AIAB (Italian Association for Organic Agriculture), leading to the creation of a certification that identifies Bio Eco Salons, the new generation of Green hairstylists.
HERBS
We carefully select the best plants, ensuring quality through accredited laboratory analysis and microbiological control. Dermatologically tested and registered with the European Cosmetics Portal.

Enhance your hair with 100% plant-based treatments—sustainable, healthy, and effective. Achieve vibrant, natural shades with full gray coverage. Dyeing herbs are the future of hair coloring, offering beauty and well-being without compromise.

Our herbal treatments hydrate, regulate sebum, and restore shine, strength, and volume for every hair type. Experience hair regeneration through the power of plants.

100% plant-based skincare for a healthy, glowing, and rejuvenated face. Hydrate, balance, and revitalize your skin naturally for a firm and luminous complexion.
COSMETICS
Our plant ingredients are sublimated into highly bioavailable concentrates for our skin and are able to express their maximum functionality. We obtain these concentrates in different solutions:
BIOACTIVE HYDRO-EXTRACTS, BIOACTIVE OILS, BIOACTIVE FERMENTS
Through an enzymatic process on plant-based raw materials, we obtain concentrated extracts with all the active ingredients of nature, which are a pure elixir of beauty for the skin.
The waste from this extraction is eco-friendly, as they are compostable and therefore have a low environmental impact. This fully reflects our philosophy of eco-bio cosmetics, respectful of the environment and of people, with maximum functionality.

Year of establishment:

2008

Number of employees:

FROM 10 TO 19 EMPLOYEES

Annual turnover:

Not available

Reference year of turnover:

2023

Export turnover:

Not available

Activities:

Wholesale of perfume and cosmetics

All other various professional, scientific and technical activities nec

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Catalogue

Company:

Phitofilos srl

Address:

Via Antille 29/a

City:

POMEZIA (RM)

Zip Code:

00071

Social media:

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Nourishing shampoo suitable for dry, dull and treated hair. The hair will be nourished, full-bodied and shiny thanks to ingredients form organic farming such as Argan and Hemp oils, Aloe and Marsh-mallow extracts. It is recommended in combination with Balsamo Ristrutturante, Maschera Rigenerante and Cristalli Vegetali. Allergen free fragrance.



Conditioner with cleansing properties to be used as an alternative to shampoo, suitable for hair that needs frequent washing. Its formula cleanses and at the same time untangles and nourishes without weighing down the hair. The bioactive hydroextract of Shikakai and Neem, combined with the micro-granules of Apricot kernels, has a good purifying and cleansing action being gentle on the scalp. Rich in organic ingredients such as Lavender, Nettle, Licorice, Damask Rose, Dandelion and Burdock it makes the hair clean, soft and light. Allergen-free fragrance.



Modeling gel suitable for naturally define each curl. It elasticizes and disciplines, without weighing down the hair thanks to bioactive hydroextract of Spirulina, Goond Katira, Damask Rose, Flax seeds and to organic extracts of Pineapple and Bamboo. To optimize the treatment we recommend using Shampoo Capelli Ricci and Balsamo Capelli Ricci. Allergen free fragrance.



Suitable for dark blond and light-brown hair to obtain bright copper shades (30-90 minutes). On light blond hair it gives orange copper tones (10-60 minutes). On brown and dark brown hair it gives bright copper reflections (45-120 minutes). Very intense dyeing power with excellent coverage on white hair.



Suitable for dark blond and light brown hair to obtain chocolate brown nuances (60-90 minutes). On blond hair it gives warm light brown shades (45-90 minutes). On brown hair it gives depth to the reflection (40-90 minutes). On white hair it will give warm dark blond shades more or less intense depending on the texture of the hair and the exposure time (60-90 minutes).