NaturalHP

Born in the Italian professional framework, the company achieved important results in a short time by becoming recognize as a 100% made in Italy brand. Created by its founders, the Caserza family with the aim of offering its customers prestigious products on the Italian market.
Natural HP is the creation of a leading company in the manufacture of cosmetic and professional products for hairdressing salons, and was created to create a company able to satisfy the demands of the Hair Professional market. It operates in the field of research, design, production and distribution, creating highest quality and great innovation products . It owns historical brands Susasn Darnell, Vitos and Marisella that have always been present in the professional trichological sector.
MISSION: Development of innovative products designed to make the professional's work easier.

Number of employees:

FROM 10 TO 19 EMPLOYEES

Annual turnover:

Under 250.000 Euro

Reference year of turnover:

2021

Export turnover:

Less than 75.000 Euro

Activities:

Manufacturing of perfume and cosmetics


Site Natural HP srl

Luxury line catalog - Precious line for hair professionals

Business Presentation

Natural HP srl headquarters

Company:

NATURAL HP S.R.L.

Telephone:

+39 0185.939228

Address:

Via Gallinaria 77

City:

Moconesi (GE)

Zip Code:

16100

Social media:

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Thanks to the presence of highly purified lyophilized aloe (about 200 times more active than aloe gel) and to the very low contents of ammoniacal nitrogen, this dye is less aggressive than normal dyes on the market, because develops a very soothing action against the beginning of skin irritatation, going, however, to combat immediately the ammonia irritation mechanism.
The presence of herbs of the mediterranean area (cypress, mountain pine, sage and rosemary) assist in the soothing performed from aloe, actively covering the ammonia note.



FEATURES & BENEFITS:
Concentrate conditioning serumat PH = 3.4 , specific for frizzy hair, containing organic silicon used to untangle the hair reducing the friction and the mechanical strength of the comb or brush.
HOW TO USE:
Spread a small quantity of product over the entire head of hair (upper part). Combing very gently with a comb or brush depending on te type of the hair. Leave on for 3-5 minutes and rinse.



Conditioner for frizzy and unruly hair. Ideal for thin hair. Quick and easy to use, untangle, polish and instantly protect without weighing it down.
HOW TO USE: shake before using to mix the two phases, spray the product distributing it with a light massage. It is applied to washed, towel-dried or dry hair. Do not rinse.



Having healthy and shiny hair is the dream of all of us but for many reasons such as stress, dyes and bleaches
frequent, excessive use of plates and hairdryers, and atmospheric agents are not always the case. All of these factors
contribute to ruin the structure of the hair which is so weak, fragile, brittle and more and more prone to breakage.
To remedy the problem it is possible to intervene with speci c reconstruction treatments, - shampoos and masks -
able to regenerate the hair giving it shine and nutrition. With LuxuryVegan it is possible to improve health of your hair
with e ective reconstruction treatments that restore texture, thickness and hydration to the hair bers.

Hair consists of 65 to 95% keratin, that is a protein rich in sulfur and the structure of the hair takes shape thanks to the union of cysteine moans through disulfide bridges. During coloring treatments and discoloration, the percentage of keratin present inside the hair decreases and the disulfide bridges e cysteine moans break.



Gives hold and control, for defined curls and wavesperfectly soft, enhancing the natural texture of the hair.Thanks to its special formulation nourishes curls andfights frizz and humidity.
HOW TO USE: Distribute on damp hair, from halfwaylength at the tips, shape the locks for create waves anddry with diffuser.

SHAMPOO Description: volumizer shampoo suitable for curling folds, with polishing and detangling properties. Designed as a volumizer but also suitable for exploited and sensitized hair. How to use: Wet the hair and distribute a small amount of product all over the hair. Massage by lathering abundantly. Rinse and repeat the operation if necessary. At the end rinse carefully.