Lanaioli was established as a luxury brand in the fashion industry with a vision towards high Quality standards of its productions.
The choice of yarn worked entirely in Italy and the manufacture of its products performed by workers with artisanal knowledge are distinguishing elements of our Brand, which proposes an uncompromising Quality for our Customers.
But luxury fashion is not only Quality, and our attention to eco-sustainable choices has distinguished us since the start of our business, immediately beginning to work on two fronts, in order to make our small but valuable contribution to the increasingly pressing need for a growing economy, but one that respects the Planet and its natural resources.
The first choice we made from the heart was to make immediate use of regenerated raw materials.
Since the launch of our brand, we have envisioned a line of products made from the finest yarn that can be found on the market: pure Regenerated Cashmere.
Lanaioli has also initiated an interlocution with a number of individuals and interested parties to arrive at the creation in the short term of a Network of companies that can independently produce discrete quantities of top-quality merino wool by rediscovering native breeds on the verge of extinction.
The aim is to provide local breeders with the right economic recognition for the wool conferred, allowing them to invest in the improvement of the genealogy of the bred animals, then allow the wool to be processed at dedicated factories located in Italy, until it returns a yarn of adequate fineness to be able to compete with that coming from other parts of the world and end up in the garments produced under our Brand.