Trade & Investment Agency

PI-GLASS LUX
The tailor made glass
The PI-GLASS LUX project roots from the ancient Latin seed meaning light and brightness and from the constant pursuing of ‘kalokagathia’ the perfection given by the identity of beauty and goodness. This conception flows alongside the constant of mathematics that we can find in the discover of infinity by Archimedes in the V Century B.C.E. In their search for the brand identity for a new entrepreneurial venture focused on the production of high-quality crystal glasses, Laura Daviddi and Daniele Noli revealed a cultural background rooted in science, philosophy, and the culture of Magna Graecia and Ancient Rome. These influences manifest themselves in a precise aesthetic, where every single detail contributes to add an important piece to the composition of the brand's image.
THE CONCEPT
In ‘Pi-Glass’ we can easily identify pi- which is written as the Greek letter for p, or π—is the ratio of the circumference of any circle to the diameter
of that circle. Regardless of the circle's size, this ratio will always equal pi.
In decimal form, the value of pi is approximately 3.14. But pi is an irrational number, meaning that its decimal form neither ends nor becomes repetitive. The idea behind it implies that the symbol gives us the possibility of creating an infinite number of shapes and design, as it happens in the artisan laboratories selected by Laura and Daniele across Europe to work on crystal materials. They have found laboratories, especially in Italy and Tuscany where they live, to proceed with the decoration customizable according to the aesthetic and creativity of customers and their needs.
The Latin word Lux refers to light and brightness of the crystal material and of the decoration using pure silver, gold and platinum that gives a special touch to the design. It is also a reference to the English word Luxury that underlines the preciousness of the glass itself, enriched by the art of handmaking. This is possible thanks to a higher quality crystal material that is light, transparent and with advanced technologies, can be decorated entirely without damaging the product.
UNIQUE APPROACH
Versatility and exclusiveness are keywords to this enterprise that blends experience in craftsmanship and modern creativity in their concept, product and even in the packaging. In the packaging you can notice the artistic eye of the two founders that thought outside the box when creating it. This particular design was made thinking about the art of recycling: it is made of wood instead of the classic carton box. Using wood material gives the possibility to engrave it with unique designs resulting in a box that can be reused as a decoration to enhance and enrich shelves and walls of the customers, avoiding unnecessary waste of material. The uniqueness and the custom that characterise the philosophy of the brand, therefore, require a manufacturing model peculiar to an haute couture atelier. Depending on the type of glass, decor and requested quantity, average delivery time can be from a minimum of 3-4 months to a maximum of 6 months for more complex artworks.