- About us
- Company details
MIMIX.LIFE® – The Science of Beauty, Made in Italy
Mimix.Life® is an innovative Italian SME operating at the intersection of beauty, wellness, and beauty tech, with a clear mission: to revolutionize the concept of facial care through natural, scientifically validated, and accessible solutions.
Founded in 2018 by Dr. Giada Sbalbi, a physiotherapist with a degree in Motor Sciences, Mimix.Life® is based on a deep scientific expertise applied to skin longevity. The brand is grounded in a key principle: the authentic beauty of the face is supported by muscles that can be effectively, safely, and scientifically trained.
The Mimix.Life® System
Mimix.Life® has developed an integrated ecosystem made up of:
SOLO
The first and only patented and clinically tested device in the world for training the facial and neck muscles. Used for just 3 minutes a day, SOLO stimulates deep muscle toning, promoting a natural tightening, lifting, and plumping effect. It is certified as a Class I Medical Device and represents a concrete and natural alternative to invasive aesthetic medicine.
Independent clinical tests demonstrate, in just 4 weeks:
• +24.24% tone and firmness of the skin
• +13.05% elasticity
• 90% reduction in perceived roughness
• 95% visible improvement in skin appearance
Mimix Life App
A true digital personal trainer, featuring over 1,500 progressive workouts guided by video tutorials that ensure continuity, proper usage, and user engagement. It also offers a premium version for personalized routines.
Skincare Line
High-performance products developed to amplify and prolong the results of facial training, featuring patented and clinically tested ingredients. The Stretching Face Oil ensures +38% hydration in just 15 minutes, essential for the second use of SOLO.
Strengths in the International Market
• 100% Made in Italy
• Patented technology and scientific validation
• High margins and a scalable model
• Cross-industry targeting: beauty, medical, fitness, wellness
• Simple, safe, and inclusive use (for both men and women)
• 100% recyclable materials and packaging
• Strong premium-natural positioning
Mimix.Life® represents a concrete opportunity for distributors and international partners interested in an innovative, differentiating brand that is rapidly growing in the global beauty tech and conscious wellness market.
Year of establishment:
2018
Number of employees:
UP TO 2 EMPLOYEES
Annual turnover:
Under 250.000 Euro
Reference year of turnover:
2024
Export turnover:
Not available
Activities:
Manufacture of perfume and toilet preparations
Activities of agents involved in the wholesale of medical goods
Wholesale of other various household goods nec
- Videos
- Catalogue
Participation in the most important Mediaset lifestyle television program airing on Channel 5, X-Style.
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- Contact Information
- Business Proposals
Company:
YU! S.R.L.
Web site:
Address:
VIA DIAZ 6
City:
Crema (CR)
Zip Code:
26013
E-commerce:
Social media:
Tag:
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SOLO by Mimix.Life®
SOLO® by Mimix.Life – The First Patented Device for Professional Facial Fitness
SOLO® is an innovative device made in Italy designed for the targeted training of the facial and neck muscles, developed to meet the growing global demand for effective, natural, and non-invasive solutions for maintaining skin tone and youthfulness.
Unlike traditional cosmetics that primarily work on the surface, SOLO® addresses the structural cause of skin aging: the loss of tone in the mimic muscles. By using a controlled amount of specific weight, the device allows for progressive and scientifically validated stimulation of the facial muscles, promoting a natural firming, lifting, and regenerating effect.
Patented Technology and Clinical Validation
SOLO® is the first and only weight in the world specifically designed for facial training. Its effectiveness has been demonstrated through independent clinical tests on a significant sample, with concrete results achieved in just 4 weeks of use for 3 minutes a day:
• +24.24% increase in skin tone and firmness
• +13.05% improvement in skin elasticity
• 90% of users noted a reduction in skin roughness
• 95% observed a visible improvement in facial appearance
SOLO® is also certified as a Class I Medical Device in Europe, confirming its safety, reliability, and applicability in rehabilitative contexts.
A New Segment: The Facial Fitness Device
SOLO® positions itself in a rapidly growing international segment: facial fitness. This approach offers a concrete and complementary alternative to invasive aesthetic treatments, providing natural, progressive, and lasting results without side effects or recovery times.
In comparison to other beauty devices on the market (massagers, rollers, or vibrating tools), SOLO® stands out for its functional approach: it does not just stimulate the surface of the skin, but acts directly on the muscle, enhancing the structural support of the skin and helping to redefine the facial contours.
Ease of Use and Digital Integration
The device is designed for simple, independent, and daily use. Just 3 minutes a day, guided by the Mimix Life App, which offers progressive and personalized programs, enhances the user experience and increases customer loyalty.
Competitive Advantages for the Market and Distribution
• Patented product, unique in its segment
• CE certified medical device
• Made in Italy, synonymous with quality and design
• Natural alternative to invasive aesthetic medicine
• High perceived value and strong premium positioning
• Significant scalability potential in beauty, wellness, medical, and fitness channels
• Reusable product with excellent cost-benefit ratio for consumers
• Perfectly aligned with global trends in longevity, wellness, and self-care
Commercial Opportunity
SOLO® represents a highly innovative and differentiating solution, ideal for distributors and partners looking to introduce an exclusive product supported by scientific evidence and with strong commercial appeal into their portfolio. The device meets the needs of a modern consumer increasingly oriented towards effective, natural, and technologically advanced solutions for well-being and beauty.
Mimix.Life® is actively seeking qualified distribution partners to develop the brand's presence in international markets, offering commercial, marketing, and strategic support for sustainable long-term growth.
Web site
https://mimix.life/pages/solo
Documents
The Stretching Face Oil
Stretching Face Oil by Mimix.Life® – Functional Skincare to Enhance Facial Fitness Results
The Stretching Face Oil by Mimix.Life® is an innovative skincare treatment developed to support and amplify the benefits of facial muscle training, responding to the growing global demand for effective, multifunctional, and scientifically formulated products for skin longevity.
Unlike traditional facial oils, which are primarily designed to nourish the skin, the Stretching Face Oil has been specifically formulated to work in synergy with facial fitness, visibly improving tone, elasticity, and hydration, contributing to a firmer, more radiant, and youthful complexion.
High-Performance Innovation and Formulation
The product is the result of intensive research and development, combining high-quality functional ingredients with clinically proven efficacy:
• Pantrofina® J-Gravity (patented ingredient): enhances skin firmness and helps counteract the visible effects of gravity-induced wrinkles
• Coenzyme Q10: a powerful antioxidant that protects the skin from oxidative stress and promotes hydration
• Green tea extract and lavender essential oil: improve skin elasticity and tone, while providing soothing and balancing properties
• Summer Flowers Dream Oil complex: an exclusive blend of floral oils that deeply nourish and enhance skin well-being
The efficacy is supported by instrumental clinical tests demonstrating an increase in skin hydration of up to +38% in just 15 minutes, highlighting a rapid and measurable effect.
Unique Positioning in the Skincare Market
The Stretching Face Oil clearly stands out from traditional cosmetic oils thanks to its positioning as functional skincare, designed not only to nourish but to actively improve skin quality and performance.
The product acts on multiple levels:
• Enhances skin quality and firmness
• Amplifies and prolongs the results of facial training
• Promotes skin microcirculation
• Supports elasticity and tonicity over time
• Provides comfort, radiance, and immediate well-being
This integration of skincare with a functional approach represents a new emerging category in the beauty sector, perfectly aligned with global trends in wellness, prevention, and non-invasive solutions.
Competitive Advantages for the International Market
• Innovative formula with patented and clinically tested ingredients
• Premium and highly differentiating positioning
• Ideal as a standalone product or as a complement to beauty tech devices
• Suitable for all skin types, including sensitive skin
• Made in Italy, synonymous with quality, safety, and prestige
• High perceived value and strong appeal for premium consumers
• Seamlessly integrates into beauty, wellness, spa, medical, and selective retail channels
Commercial Opportunities for Distributors
The Stretching Face Oil represents a significant commercial opportunity for distributors looking to introduce an innovative product that aligns with the market evolution towards functional and scientifically-supported skincare solutions.
The product fits perfectly into standalone sales strategies or as part of a complete facial fitness ecosystem, increasing the average customer value and fostering loyalty.
With its unique positioning, high quality, and strong focus on innovation, Stretching Face Oil by Mimix.Life® is a highly competitive product ready for international distribution in the premium beauty and wellness segments.