- About us
- Company details
BinaryCode is an Italian technology company that orchestrates business workflows and embeds artificial intelligence inside them. We are based near Naples, in southern Italy, and deliver remotely, in English and Italian, wherever our clients operate.
Most organisations do not need another isolated AI tool. They need the systems they already run - ERP, CRM, e-commerce, document management - to behave as a single coherent flow, with intelligence acting at the points where decisions are actually made. That is what we design and build: the orchestration layer that binds those systems together, and the autonomous agents that reason and act within it.
We are registered as an Innovative Startup in the Special Section of the Italian Business Register, the regime established by Legislative Decree 179/2012 for technology-intensive enterprises, and are a member of the Fintech District community in Milan, the principal gateway to the Italian fintech ecosystem.
OUR PLATFORMS
Both address the same shift: products now have to be legible to machines, not only to people.
Bi-Rank measures whether a brand exists inside AI answers, then repairs the data underneath. ChatGPT, Gemini, Perplexity and AI Overviews summarise and recommend before anyone reaches a website; a brand they do not cite is invisible however well it ranks. Bi-Rank tracks how often and how accurately a brand is cited across those engines and identifies the sources the models draw on. It then enriches e-commerce catalogues with the structured product data agents depend on - including Google's conversational attributes - so that a model reading a listing grasps what the product is instead of inferring it from a title. It ships white-label: agencies sell AI visibility under their own brand, with no development on their side.
esedrIA is a European marketplace for agentic commerce. Brands list their catalogues and each is represented by its own AI agent, which runs the customer conversation end to end - discovery, questions, comparison, checkout - while data, models and payments stay inside the European Union. It is an additional channel, not a replacement: esedrIA connects to a seller's existing store through plugins and webhooks compatible with the main e-commerce platforms, so catalogue, stock and orders stay in the systems already in use. For sellers outside the Union it is also a compliant route into the European market.
WHAT WE BUILD FOR CLIENTS
Workflow orchestration: connectors, event-driven architectures and process automation across systems never built to interoperate. Agentic AI: autonomous agents that reason over live data and carry out work rather than answering questions, with human oversight where regulation requires it. Voice AI: conversational telephony that interprets natural speech and queries a management system in real time - stock, pricing, quotations, order status - at any hour. Custom software: web and mobile applications, microservice architectures and bespoke ERP systems.
DIGITAL SOVEREIGNTY BY DESIGN
Our architectures keep data, models and processing inside whatever perimeter the client requires: a specific jurisdiction, a private cloud, or the client's own premises. We build to the European Union's regulatory standard, the most demanding in force - GDPR compliance, alignment with the EU AI Act, auditable decision trails and no lock-in to any single provider.
That standard travels: it satisfies data-residency regimes elsewhere and it is what regulated-industry procurement asks for.
WORKING WITH US
Every solution is engineered around the client's processes; we do not resell packaged products. Full intellectual property is transferred to the client on delivery. Delivery is fully remote and documentation is provided in English. We are open to direct engagements, technology partnerships, white-label agreements and reseller relationships, and the initial consultation is free of charge.
Year of establishment:
2025
Number of employees:
UP TO 2 EMPLOYEES
Annual turnover:
Under 250.000 Euro
Reference year of turnover:
2025
Export turnover:
Not available
Activities:
Computer programming activities
- Videos
- Catalogue
esedrIA is a European marketplace for agentic commerce. Brands list their catalogues and each is represented by its own AI agent, which runs the customer conversation end to end - discovery, questions, comparison, checkout - while data, models and payments stay inside the European Union. It is an additional channel, not a replacement: esedrIA connects to a seller's existing store through plugins and webhooks compatible with the main e-commerce platforms, so catalogue, stock and orders stay in the systems already in use. For sellers outside the Union it is also a compliant route into the European market.
Bi-Rank measures whether a brand exists inside AI answers, then repairs the data underneath. ChatGPT, Gemini, Perplexity and AI Overviews summarise and recommend before anyone reaches a website; a brand they do not cite is invisible however well it ranks. Bi-Rank tracks how often and how accurately a brand is cited across those engines and identifies the sources the models draw on. It then enriches e-commerce catalogues with the structured product data agents depend on - including Google's conversational attributes - so that a model reading a listing grasps what the product is instead of inferring it from a title. It ships white-label: agencies sell AI visibility under their own brand, with no development on their side.
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- Contact Information
- Business Proposals
Company:
BINARYCODE S.R.L.
Web site:
Address:
VIA SAN CARLO 157
City:
Caserta (CE)
Zip Code:
81100
E-commerce:
Social media:
Tag:
No business proposals uploaded
- Map
esedrIA - European Marketplace for Agentic Commerce
People are starting to buy through AI assistants. They describe what they need in their own words, ask follow-up questions, compare options and expect the assistant to complete the purchase. In that exchange the seller is absent: the assistant decides which products to surface, how to describe them and which to recommend.
esedrIA is a marketplace built for that exchange, and operated entirely within the European Union. Brands list their catalogues, and each brand is represented by its own AI agent. The agent holds the conversation with the customer from first question to checkout - discovery, specifications, comparison, objections, order - answering from the seller's own product data rather than from whatever a general-purpose model happens to have absorbed about the brand.
AN ADDITIONAL CHANNEL, NOT A MIGRATION
Joining esedrIA does not mean moving a shop. The platform connects to the store a seller already operates through plugins and webhooks compatible with the main e-commerce systems. Catalogue, stock levels and orders remain in the systems already in use and stay synchronised; esedrIA adds a sales channel alongside the existing ones and takes nothing away from them.
For the seller this means no replatforming, no duplicate inventory to reconcile, and no change to the way orders are fulfilled.
DATA, MODELS AND PAYMENTS INSIDE THE EUROPEAN UNION
Every layer of esedrIA is European. Customer data and transaction records are held in the Union. The models that power the agents run on EU infrastructure. Payments are processed within the Union under European rules. Nothing about a customer, an order or a catalogue leaves European jurisdiction as a condition of using the platform.
This matters for two different reasons. European sellers avoid transferring customer relationships and transaction data to platforms governed by non-European law. Sellers established outside the Union gain a route into the European market that is compliant by construction, rather than one they have to make compliant afterwards - a growing concern as the EU AI Act and the GDPR apply to anyone offering goods or services to people in the Union, wherever the company itself is established.
WHY PRODUCT DATA DECIDES THE OUTCOME
An agent can only recommend what it can understand. Product feeds were built for keyword matching, not for conversation, and they carry almost none of the context a customer asks about: suitability, comparison, compatibility, materials, use cases. esedrIA is designed around richer, machine-legible product data, and connects to the enrichment work carried out by Bi-Rank, our platform for AI visibility and structured product-data optimisation. A seller present on both has a catalogue that answer engines can read and an agent that can sell from it.
WHO IT IS FOR
esedrIA is currently open to founding merchants: sellers joining at this stage take part in shaping the platform and receive.
Operated by BinaryCode srl, an Innovative Startup registered in the Special Section of the Italian Business Register and a member of the Fintech District community in Milan.
esedria.eu - info@binary-code.it
Web site
https://esedria.eu
Bi-Rank - AI Visibility and Product Data Optimisation, White-Label
Search used to end with a list of links. Increasingly it ends with an answer. ChatGPT, Gemini, Perplexity and Google's AI Overviews summarise, compare and recommend before anyone reaches a website, and a brand those systems do not cite is absent from the decision - however well it ranks in traditional search.
Bi-Rank does two things about that. It measures whether a brand appears inside AI answers, and it repairs the data those answers are built from. Most tools in this field stop at the first.
MEASUREMENT
Bi-Rank tracks how often a brand is cited across the major answer engines, how accurately it is described when it is, which competitors appear alongside it, and which sources the models are drawing on to form their answer. The last point is the operative one: knowing that a model recommends a competitor is of limited use until you know which page taught it to.
REMEDIATION - WHERE MOST PLATFORMS STOP
An AI agent can only recommend a product it can understand, and product feeds were never designed to be understood. They were built for keyword matching: a title, a price, a category. They carry almost nothing about suitability, compatibility, materials, use cases or the trade-offs a customer actually asks about.
Bi-Rank enriches e-commerce catalogues with the structured product data that AI systems rely on, including the conversational attributes Google introduced to its Merchant Center product specification in 2026 - optional fields, among them question-and-answer pairs, related products and document links, designed so that AI systems and conversational agents can understand a product's specific characteristics across AI-driven shopping surfaces.
BUILT FOR AGENCIES
Bi-Rank ships white-label. Digital agencies, SEO consultancies and marketing service providers sell AI visibility and product-data optimisation as their own service, under their own brand, with no development on their side and no need to build measurement infrastructure that will need rebuilding as the engines change.
Agencies gain a service line in a category their clients are already asking about; brands working with us directly gain the same capability without an intermediary.
GETTING STARTED
Developed and operated by BinaryCode srl, an Innovative Startup registered in the Special Section of the Italian Business Register and a member of the Fintech District community in Milan. Data and processing remain within the European Union.
bi-rank.it - info@binary-code.it
Web site
https://bi-rank.it