Meet Italy at ProWein 2026

Free tasting, masterclasses and guided tours | Hall 3, stands G70 & F60

From 15 to 17 March 2026, ITA – Italian Trade Agency presents the world of Italian wine at ProWein 2026, the leading international trade fair for wines and spirits. Trade visitors from wine retail, gastronomy, horeca and media can discover a comprehensive programme of free wine tasting, professional masterclasses and guided tours to Italian exhibitors.
 

Click here to register for masterclasses and/or guided tours

Highlights at a glance

• Free tastings of Meininger’s TOP 100 Italian Wines – ITA stand Hall 3, stand G70
• 11 professional wine masterclasses – ITA stand Hall 3, stand F60
• 10 guided tours to Italian exhibitors – Starting point: Hall 3, stand F70
• Around 500 Italian wine producers exhibiting in Hall 3

Free Wine Tasting: TOP 100 Italian Wines
ITA stand – Hall 3, stand G70

Throughout all three days of ProWein 2026, international trade visitors and wine professionals are invited to taste Meininger’s Top 100 Italian Wines free of charge. The wines were selected in December 2025 by renowned sommeliers from Meininger Publishing House. The ranking features the best, outstanding white, red, rosé and sparkling wines from participating producers across all Italian wine regions – from the north to the islands.

Masterclasses at ProWein 2026

11 professional seminars | ITA stand – Hall 3, stand F60

ITA offers 11 in-depth masterclasses focusing on:

• Wines from Meininger’s TOP 100 Italy
• Selected Italian appellations and consortia
• Food & wine pairing and regional wine styles

The interactive seminars are aimed at wine buyers, sommeliers, restaurateurs and journalists, providing expert insights into Italy’s diverse wine landscape.

Masterclass Programme

Sunday, March 15

•  11:00 - The Dual Soul of Lugana: From Vibrant Youth to Timeless Complexity - with Sebastian Bordthäuser
•  13:00 - Best of Meininger TOP 100 Italy: Dare to be different (with Food Pairing) - with Peter Douglas
•  15:00 - Contemporary Classic: Chianti Classico - with Sebastian Bordthäuser
•  16:30 - Conegliano Valdobbiadene Prosecco Superiore DOCG: The Spectrum of Style - with Peter Douglas

Monday, March 16

•  10:30 - Best of Meininger TOP 100 Italy - Sweet dreams are made of Cheese (with cheese-pairing) - with Sebastian Bordthäuser
•  12:00 - The multiverse of Conegliano Valdobbiadene Prosecco Superiore - with Sebastian Bordthäuser
•  13:30 - Meininger TOP100 Italy: Timeless Icons - Italian Wines for Eternity (with Food Pairing) - with Peter Douglas
•  15:00 - Custoza contemporary blend – with Sebastian Bordthäuser
•  16:30 - Puglia - Southern soul in every glass - with Sebastian Bordthäuser

Tuesday, March 17

•  11:00 - Conegliano Valdobbiadene Prosecco Superiore DOCG: Exploring Rare Terroirs - with Peter Douglas
•  13:00 - Meininger TOP100 Italy: Pure Terroir: Volcano, Mountain and Sea (with Food Pairing) - with Peter Douglas

Click here to register for a masterclass.

Guided Tours to Italian Exhibitors
Hall 3, Stand F70

ITA is organizing guided wine tours at ProWein 2026. The tours are designed to help trade visitors discover top Italian wines and producers efficiently.

• 10 guided tours, each dedicated to a specific theme or region
• Led by sommelier Filippo Bartolotta and wine influencer Georgia Panagopoulou (@wine.gini)
• Visits to Italian joint stands, consortia and wine regions
• Starting point: ITA Stand, Hall 3, Stand F70

Guided tours:

Sunday, March 15

• 11:30 - Italy served fresh: Energetic white styles – shaped by clarity, minerality and depth - with Georgia Panagopoulou (@wine.gini) (Custoza, Soave, Friuli-Venezia Giulia)
• 12:30 - The Three Crowns of Tuscany: A tasting Journey – with Filippo Bartolotta (Chianti Classico, Vino Nobile, Brunello)
• 13:30 - Italy on the move - Modern Italy – aperitivo culture, sparkling wines and contemporary lifestyle with Georgia Panagopoulou (@wine.gini) (Vini delle Venezie, Asolo Montello, Conegliano Valdobbiadene Prosecco)
• 14:30 - From Volcano to Velvet to Bubbles: The Many Faces of Veneto – with Filippo Bartolotta (Soave, Valpolicella, Conegliano Valdobbiadene Prosecco)
• 16:00 - Mountains. Borders. Light – A journey with Filippo Bartolotta (Alto Adige/Südtirol, Friuli-Venezia Giulia, Abruzzo)

Monday, March 16

• 11:00 - Red Italy, Rewritten: A new look at Italian reds, beyond the usual classics - with Georgia Panagopoulou (@wine.gini) (Abruzzo, Morellino di Scansano, Valpolicella)
• 12:30 - The Elegance of the Lake – A tasting journey with Filippo Bartolotta (Garda, Lugana, Custoza)
• 13:00 - Italy Under the Sun: Food, warmth and everyday Mediterranean Italy - with Georgia Panagopoulou (@wine.gini) (Emilia-Romagna, Vini Piceni, Puglia)
• 14:30 - From Alpine Peaks to Adriatic Waves – with Filippo Bartolotta (Alto Adige, Lugana, Emilia Romagna and Puglia)
• 16:00 - The Three Crowns of Tuscany: A tasting Journey – with Filippo Bartolotta (Chianti Classico, Vino Nobile, Brunello)

Click here to register for a guided tour

Contact

For further information about ITA at ProWein 2026, please contact the ITA office in Berlin: food.berlin@ice.it

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Italiens Weine auf der ProWein 2026

Freie Verkostung, Masterclasses & Guided Tours | Halle 3, Stand G70 & F60

Vom 15. bis 17. März 2026 präsentiert ITA – Italian Trade Agency auf der ProWein 2026 ein umfangreiches Programm rund um italienische Weine. Fachbesucher:innen aus Weinhandel, Gastronomie, Hotellerie sowie Medien erwartet ein hochwertiges Angebot aus freier Verkostung, professionellen Masterclasses und geführten Touren.

 Programm-Highlights

• Freie Verkostung der Meininger TOP 100 Italien – ITA-Stand Halle 3, Stand G70
• 11 professionelle Masterclasses – ITA-Stand Halle 3, Stand F60
• 10 Guided Tours zu italienischen Ausstellern – Treffpunkt: Halle 3, Stand F70
• Rund 500 italienische Weinproduzenten in Halle 3

Freie Verkostung: Meininger TOP 100 Italien

ITA-Stand – Halle 3, Stand G70

Während der gesamten Messedauer stehen Fachbesucher:innen die Meininger TOP 100 Italienweine zur freien Verkostung zur Verfügung. Die Auswahl wurde im Dezember 2025 von renommierten Sommeliers des Meininger Fachverlages getroffen und umfasst die besten Weiß-, Rot-, Rosé- und Schaumweine der teilnehmenden Produzenten aus allen italienischen Weinregionen – vom Norden bis zu den Inseln.

Masterclasses auf der ProWein 2026

11 Fachseminare | ITA-Stand – Halle 3, Stand F60

ITA bietet 11 interaktive Masterclasses, die sich gezielt an Händler:innen, Einkäufer:innen, Sommeliers, Gastronom:innen und Fachjournalist:innen richten. Thematische Schwerpunkte sind:

• Weine aus der Meininger TOP 100 Italien
• Italienische Herkünfte, Appellationen und Konsortien
• Food- & Wine-Pairing sowie regionale Stilistiken

Masterclass-Programm
(Veranstaltungen in englischer Sprache)

Sonntag, 15. März

• 11:00 - The Dual Soul of Lugana: From Vibrant Youth to Timeless Complexity - with Sebastian Bordthäuser
• 13:00 - Best of Meininger TOP 100 Italy: Dare to be different (with Food Pairing) - with Peter Douglas
• 15:00 - Contemporary Classic: Chianti Classico - with Sebastian Bordthäuser
• 16:30 - Conegliano Valdobbiadene Prosecco Superiore DOCG: The Spectrum of Style - with Peter Douglas

Montag, 16. März

• 10:30 - Best of Meininger TOP 100 Italy - Sweet dreams are made of Cheese (with cheese-pairing) - with Sebastian Bordthäuser
• 12:00 - The multiverse of Conegliano Valdobbiadene Prosecco Superiore - with Sebastian Bordthäuser
• 13:30 - Meininger TOP100 Italy: Timeless Icons - Italian Wines for Eternity (with Food Pairing) - with Peter Douglas
• 15:00 - Custoza contemporary blend – with Sebastian Bordthäuser
• 16:30 - Puglia - Southern soul in every glass- with Sebastian Bordthäuser

Dienstag, 17. März

• 11:00 - Conegliano Valdobbiadene Prosecco Superiore DOCG: Exploring Rare Terroirs - with Peter Douglas
• 13:00 - Meininger TOP100 Italy: Pure Terroir: Volcano, Mountain and Sea (with Food Pairing) - with Peter Douglas

Klicken Sie hier, um sich für eine Masterclass anzumelden.

Guided Tours zu italienischen Ausstellern
Halle 3, Stand F70

ITA organisiert auf der ProWein 2026 geführte Touren zu italienischen Ausstellern, um Fachbesucher:innen gezielt bei der Entdeckung neuer Top-Weine zu unterstützen.

• 10 thematische Guided Tours
• Geleitet von Sommelier Filippo Bartolotta und Wein-Influencerin Georgia Panagopoulou (@wine.gini)
• Besuch von Gemeinschaftsständen, Konsortien und Regionen
• Treffpunkt: ITA-Stand, Halle 3, Stand F70

Guided tours:
(Veranstaltungen in englischer Sprache)

Sonntag, 15. März

• 11:30 - Italy served fresh: Energetic white styles – shaped by clarity, minerality and depth - with Georgia Panagopoulou (@wine.gini) (Custoza, Soave, Friuli-Venezia Giulia)
• 12:30 - The Three Crowns of Tuscany: A tasting Journey – with Filippo Bartolotta (Chianti Classico, Vino Nobile, Brunello)
• 13:00 - Italy on the move - Modern Italy – aperitivo culture, sparkling wines and contemporary lifestyle with Georgia Panagopoulou (@wine.gini) (Vini delle Venezie, Asolo Montello, Conegliano Valdobbiadene Prosecco)
• 14:30 - From Volcano to Velvet to Bubbles: The Many Faces of Veneto – with Filippo Bartolotta (Soave, Valpolicella, Conegliano Valdobbiadene Prosecco)
• 16:00 - Mountains. Borders. Light – A journey with Filippo Bartolotta (Alto Adige/Südtirol, Friuli-Venezia Giulia, Abruzzo)

Montag, 16. März

• 11:00 - Red Italy, Rewritten: A new look at Italian reds, beyond the usual classics - with Georgia Panagopoulou (@wine.gini) (Abruzzo, Morellino di Scansano, Valpolicella)
• 12:30 - The Elegance of the Lake – A tasting journey with Filippo Bartolotta (Garda, Lugana, Custoza)
• 13:00 - Italy Under the Sun: Food, warmth and everyday Mediterranean Italy - with Georgia Panagopoulou (@wine.gini) (Emilia-Romagna, Vini Piceni, Puglia)
• 14:30 - From Alpine Peaks to Adriatic Waves – with Filippo Bartolotta (Alto Adige, Lugana, Emilia Romagna and Puglia)
• 16:00 - The Three Crowns of Tuscany: A tasting Journey – with Filippo Bartolotta (Chianti Classico, Vino Nobile, Brunello)

Klicken Sie hier, um sich für eine Guided Tour anzumelden.

Kontakt

Bei Fragen zu den ITA-Aktivitäten auf der ProWein 2026 kontaktieren Sie bitte das ITA-Team in Berlin: food.berlin@ice.it