Brussels welcomes MICAM, December 14, 2022 11 am, Bruxelles, Tour et Taxis
Azioni di comunicazione
MICAM Milano is still the focus of attention of the footwear industry around the world. To inform buyers about the event and allow them to discover all the opportunities it offers, a teaser event, organised in conjunction with the Italian Trade Agency, will be held on 14th December 2022 at 11 am at the Bruxelles Tour & Taxis Orangeriepresenting some of the new features of the upcoming edition scheduled for 19 through 22 February 2023 at Fieramilano – Rho.
The event offer an opportunity to present the new trends for next season, anticipating the mood of the F/W 2023/2024 collections thanks to the experience of the platforms MICAM relies on each season. In Brussels MICAM will showcase Livetrend.
MICAM has always offered dealers all over the world a privileged opportunity to keep up with the latest trends and new developments in footwear. Italy has once again confirmed its position as the EU’s biggest footwear manufacturer by far, producing 148.8 million pairs of shoes, making the country the thirteenth biggest producer world-wide. When it comes to exports, Italy ranks eighth in the world, but third in terms of value. Italy has always held a position of unrivalled leadership in production of high-end and luxury footwear with a high fashion content. And in fact the average price of Italian exports is the highest among the world’s top 15 footwear exporters by value. Exports grew 24% in terms of value and 13.5% in terms of quantity in the first half of the year as compared to the same period in 2021. The Benelux area reports 25.7% growth in quantity and +29.9% growth in terms of value. Exports are of fundamental importance, and introducing an even broader selection of international buyers to MICAM means multiplying opportunities for trade.