On the occasion of the Italian Design Day 2023, a worldwide yearly event of the Italian Ministry of Foreign Affairs and International Cooperation celebrating Italian design and architecture, the Consulate General of Italy, the Italian Trade Agency, the Istituto Italiano di Cultura in collaboration with the Italian Chamber of Commerce of Ontario and George Brown College School of design present:
Design for the New Decade: Project Flexibility between Architecture, Industrial design, Branding, and Graphic Design.
Mario Trimarchi, renowned Italian Architect and Designer, giving a masterclass to which a roundtable discussion on the latest development in Italian and Canadian design will follow with Luigi Ferrara, Dean at the George Brown College of Design, Helen Kerr, Designer, and Steve Veerbek, VP Design + Innovation Teknion.
Rethinking manufacturing and product design for a changing world - Nowadays, design is called on to adapt to the inevitable environmental challenging changes in the business models of the manufacturing industry, more than the recent past based on the efficient use of resources to produce that will have once again to become durable, reconditioned and reusable. From increasingly interconnected and symbiotic industrial systems to the development of platforms that facilitate collaboration between users, institutions, and companies, to enable products to re-enter the industrial processes, and then be transformed into yet further products.
Sustainability in design is a concept that remains at the core of product design worldwide. It refers to meeting the needs of the present while still conserving resources for future use, nevertheless pursuing beauty and craftsmanship. This is one of the main concepts around which Veronica Manson, Director of Istituto Italiano di Cultura, would like to hinge the panel discussion that she will moderate along with Marco Saladini, Italian Trade Commissioner who will prompt panelists to comment on the interaction between designers and clients when it comes to manufacturing, especially using technologies or skills for which Italy is famous.
Program
5.30 pm - Registration - Images and video pertaining to Italian Design will be screened
6.00 pm - Introductory remarks – Consul General Luca Zelioli
6.10 pm - Video address - Maria Porro, President of Salone del Mobile
6.15 pm - Masterclass – Mario Trimarchi
6.55 pm - Panel discussion – Helen Kerr, Designer, Luigi Ferrara, Dean at the George Brown College of Design, Lee Fletcher, industrial designer, Mario Trimarchi, Architect and Designer, moderated by Veronica Manson, Director of Italian Cultural Institue Toronto and Marco Saladini, ITC Director
7.35 pm - Conclusive remarks – Corrado Paina
7.45 pm - Networking Cocktail
9:00 pm - End of the event
Master of Ceremonies, ITC deputy Director Pietro Goglia.
The event’s language is English.
The participation is free of charge, but requires a registration.
