News dalla rete ITA

8 Marzo 2018

Birmania - Thailandia


Enrico Cesenni, CEO of London-listed Myanmar Strategic Holdings (MSH), an investment holding company, is eyeing investments in budget hotels and tourism in Myanmar.According to Cesenni there is room to grow in the budget category rather than in the more expensive categories.And the challenge now is that there are not enough activities available for tourists who visit Yangon and Bagan. Unlike Chiang Mai in Thailand, which offers cheap food and massages as well as beach activities and sports, there is no reason for tourists to come back to Myanmar.Asset light strategyMSH’s focus on hospitality and education stems from its strategy to stay asset-light. By acquiring the rights to manage existing hotels for example, MSH can start business right away, as there are no additional approvals or investments in equipment and infrastructure needed.Moving forward, MSH intends to grow its portfolio by adding 2-3 new hotels every year as well as partnering with operators to develop the tourism sector, such as adding new activities and tours. It is also planning to open a new English language centre every year, and already has plans to launch a third and fourth centre in Yangon and Mandalay in the quarters ahead. (ICE BANGKOK)