News dalla rete ITA

10 Agosto 2018

Stati Uniti

USA: ALDI KICKS OFF MAJOR PRODUCT EXPANSION

Russell Redman 1 | Aug 09, 2018In line with an ongoing store opening and upgrade plan, Aldi has launched a major product expansion in which 20% of items in every store will be new versus last year.The effort — focusing on fresh, organic and easy-to-prepare offerings — will boost the selection of fresh food by 40% with new products, Batavia, Ill.-based Aldi said. Plans call for the rollout to run through early next year.“More and more consumers are coming into our stores, and their demands are changing quite rapidly. They want more products that are healthier for you. They want more fresh, which is leading us to expand exponentially our fresh produce, fresh meat and organic products — anything healthier for the consumer,” CEO Jason Hart said in announcing the product expansion plan at Aldi’s remodeled store in St. Charles, Ill.The new product push dovetails with two major initiatives launched last year that entail a total investment of more than $5 billion.Under the first, announced in February 2017, Aldi plans to remodel and expand over 1,300 U.S. stores by 2020 through the addition of more space and refrigeration to accommodate more items, particularly fresh offerings like produce, dairy, bakery and meat. The upgraded stores also will get a new look and feel. And under the second initiative, the discount grocer — now with about 1,800 stores in 35 states — aims to expand to about 2,500 stores nationwide by 2022.“We’re in the middle of a five-year growth program, where we’re opening over 800 stores to get to just under 2,500 stores by the end of 2022,” Hart told a throng of media gathered Wednesday at the St. Charles store. “We’re spending a lot of money on that: $3.4 billion invested into new-unit growth and $1.9 billion into the existing network of stores to remake the shopping experience, to give it a modern market feel and a little more space. We’re adding about 20% more square footage to the stores.”[...]To read the full article click on the following link: https://www.supermarketnews.com/retail-financial/aldi-kicks-major-product-expansion?NL=SN-02&Issue=SN-02_20180810_SN-02_429&sfvc4enews=42&cl=article_1_b&utm_rid=CPG06000000253807&utm_campaign=24895&utm_medium=email&elq2=0633730805314fcbbd0c3ca4b2f92510 (ICE CHICAGO)