News dalla rete ITA

14 Settembre 2018

Stati Uniti

CONSUMERS HAVE FAVORABLE ATTITUDES OF PRODUCTS WITH DISTINCTIVE CALORIE INFO

September 14, 2018Consumers have more favorable attitudes of products with distinctive calorie information than nondistinctive information, according to a study by Arizona State University.  Attitudes and purchase intentions were the same for 99- or 101-calorie packs, while count didn't align, such as "99 calories" and "jumbo," consumers rated the products less favorably.SOURCE:  ARIZONA STATE UNIVERSITYFULL ARTICLE:  https://asunow.asu.edu/20180910-discoveries-bet-you-cant-eat-just-100-calorie-labels-keywords-affect-consumer-mindset-about (ICE NEW YORK)


Fonte notizia: ARIZONA STATE UNIVERSITY