News dalla rete ITA

20 Marzo 2019

Stati Uniti

MOBILE TRANSACTIONS AMONG MILLENNIALS INCREASED 20% IN 18 MONTHS

March 20, 2019Mobile transactions among Millennials increased 20% in 18 months, replacing desktop as the preferred method of online shopping for the generation, according to CouponFollow.  A majority of Millennials, 79%, browse online before making any purchase, whether in-store or online.  Nearly three in four admit they would try a product from a competitor of their favorite brand for a 20% to 40% discount, while 70% now follow their favorite retailers on a variety of social platforms.SOURCE:  PR NEWSWIREFULL ARTICLE:  https://www.prnewswire.com/news-releases/millennial-shoppers-are-rapidly-abandoning-brick-and-mortar-new-report-shows-300814522.html (ICE NEW YORK)


Fonte notizia: PR NEWSWIRE