News dalla rete ITA

12 Giugno 2019

Stati Uniti

ALCOHOL INDUSTRY ATTEMPTS TO TAP INTO WELLNESS TREND WITH FITNESS BEVERAGES

June 12, 2019Amid growing consumer interest in fitness and declining alcohol sales, the industry has created an array of alcoholic drinks that tout fitness-boosting claims.  Boston Beer Co.'s 26.2 Brew is named for the number of miles in a marathon and targets runners in its marketing, and Sierra Nevada-owned Sufferfest's Fastest Known Time ale purports to contain a similar amount of electrolytes to sports drinks.SOURCE:  NEW YORK POSTFULL ARTICLE:  https://nypost.com/2019/06/11/dont-believe-the-hype-experts-say-wellness-beers-wine-are-bs/ (ICE NEW YORK)


Fonte notizia: NEW YORK POST