News dalla rete ITA

14 Novembre 2019

Malaysia

ASTRO TARGETS FOR 100,000 IQIYI APP USERS

Astro Malaysia Holdings Bhd (https://corporate.astro.com.my/) aims to sign up about 100,000 new local subscribers for the newly launched iQIYI app by iQIYI Inc, a market-leading online entertainment service in China, in the next 12 months. CEO Henry Tan says the target was driven by the emerging trend of online movies and television users in the country, as well as the existing contents provided by iQIYI in the app that appeal to users. "The partnership is timely as we are seeing growing streaming services and interest as consumers are able to enjoy the rich content choices in a convenient and personalised manner," he says. (ICE KUALA LUMPUR)


Fonte notizia: Focus Malaysia, 14.11.2019