News dalla rete ITA

10 Marzo 2020



Coles is advising e-commerce customers to pick up orders rather than have them delivered as a surge in online demand amid the coronavirus crisis leads to a blowout in delivery times.Unprecedented demand from consumers hoping to avoid the shops and bypass out-of-stock essential items such as toilet paper, tissues and paper towels has fuelled record online grocery sales growth.According to Nielsen Homescan data, online grocery sales rose 45 per cent in the four weeks to February 22, 2020 compared to a year ago, underpinned by demand for basic foodstuffs such as pasta (up 76 per cent, eggs (72 per cent), canned meals (71 per cent) tea (62 per cent), rice (58 per cent), flour (55 per cent) and shelf-stable milk (50 per cent).The online teams at Coles and Woolworths are working overtime to meet demand but delivery times have more than doubled and there are not enough delivery windows.The delays are particularly galling for customers who signed up to Woolworths Delivery Unlimited program and Coles' Delivery Plus programs, which cost between $15 and $19 a month or between $119 and $169 a year for unlimited deliveries.Coles is recommending that online customers opt for click and collect, rather than delivery, and is prioritising deliveries to people who are sick, elderly or have special needs. Similarly, Woolworths said it was ramping up delivery capacity with the support of transport partners and doing all it could to fulfil orders as quickly as possible.The risk for retailers facing out-of-stocks and slow online deliveries is that customers will shop around to source much-needed supplies and customer loyalty will diminish. Out-of-stock will also affect brand loyalty as shoppers are forced to choose brands they don't normally buy. (ICE SYDNEY)

Fonte notizia: AFR 09/03/2020