News dalla rete ITA

23 Febbraio 2021

Stati Uniti

RETAIL THERAPY: THE GIRL SCOUTS STEP FURTHER INTO FASHION https://www.retaildive.com/news/retail-therapy-the-girl-scouts-step-further-into

Retail Therapy: The Girl Scouts step further into fashion The organization teamed up with shoe brand K-Swiss to create a special collection of footwear inspired by its famous cookies. It's been another weird week in retail. The Girl Scouts stepped further into fashion, McDonald's dropped fresh merch to promote a new menu item and Carhartt teamed up with everyone's favorite Irish beer ahead of St. Patrick's Day. This, and more, in this week's retail therapy. Girl Scouts offer cookie fans a new way to show love Despite most things getting upended over the past 12 months, one thing (thankfully) has continued on: Girl Scout cookie season. While the organization has had to adapt to the current times, like by partnering with Grubhub to deliver cookies to select locations, the pandemic hasn't stopped it from selling those addictive treats. And thanks to a collaboration with shoe brand K-Swiss, Girl Scout cookie fans can take their love to new heights. The two teamed up to create a new collection with designs inspired by the cookies themselves: a mint green hue for Thin Mints, textured suede for Coconut Caramel (Caramel deLites or Samoas) and soft beige suede for the classic Shortbread or Trefoil cookies. The shoes come in both women's and children's sizes retailing for $75 and $70 a pair, respectively. The special collection will drop on KSwiss.com, Girlscoutshop.com and footlocker.com on March 4, Women's Wear Daily reports. This isn't Girl Scouts first foray into fashion, however. Last March, the organization teamed up with Diane von Furstenberg for a collection featuring a silk scarf and a wristlet, where the proceeds went to programs that support girls as leaders. (ICE NEW YORK)


Fonte notizia: retaildive.com