News dalla rete ITA

25 Febbraio 2021



Woolworths chief Brad Banducci plans to widen the supermarkets giant’s performance gap over arch rival Coles by doubling down on e-commerce and using his network of stores to deliver online orders faster to local customers.  Woolworths’ strategy of using local stores to fulfil the bulk of e-commerce orders enabled Australia’s largest retailer to take advantage of surging online demand during the pandemic – when stay-at-home consumers stocked up on pantry staples, booze and homewares – and has set up the group for years of outperformance as rivals struggle to catch up.While Coles has to wait until 2023 before two centralised fulfilment centres at the heart of its e-commerce strategy are due to open, Woolworths is opening micro-fulfilment centres close to stores, setting up “dark” stores and hiring personal shoppers to pick online orders from supermarket shelves. Mr Banducci said 80 per cent of online orders would be fulfilled from stores.Woolworths would open its third Takeoff Technologies micro-fulfilment centre in the June-half while continuing to work on improving customers’ digital experience, including apps, digital catalogues with recipes and digital receipts.Woolworths’ online sales grew faster than Coles’ in the December half, rising 78 per cent across the group to $2.9 billion. Online food and grocery sales rose 92 per cent, compared with 48 per cent at Coles.In January and February, Woolworths’ total supermarket sales rose 8 per cent and same-store sales by about 7 per cent, twice as fast as Coles’ same-store food sales growth of 3.3 per cent.Woolworths’ food sales growth was more in line with market growth (around 8.8 per cent) suggesting that Woolworths is maintaining market share while Coles is losing share to independents such as Metcash’s IGA retailers.Big W delivered the biggest surprise, with earnings soaring 166 per cent to $133 million as sales rose 20.1 per cent to $2.58 billion – beating 9 per cent sales growth at Wesfarmers’ Kmart Group – buoyed by seasonal events such as Halloween, Click Frenzy, Black Friday and Christmas.Woolworths originally planned to review the future of Big W once the chain had returned to profitability, but Mr Banducci indicated he was comfortable to see the discount department store remain in the stable.Earnings growth from New Zealand supermarkets was subdued by the lack of international tourism, with profits rising 3 per cent to $181 million on similar growth in sales to $3.4 billion. (ICE SYDNEY)

Fonte notizia: AFR 24/02/2021