News dalla rete ITA

19 Ottobre 2021



The man behind some of the world’s most noteworthy electronic devices could be getting into the world of automotive design. Italian luxury automaker Ferrari announced a long-term agreement between its holding company and the creative group of Jony Ive and Marc Newson. Ive worked at Apple for more than two decades and is credited with designing the tech giant’s flagship products, including the iPhone, iPad, and iMac.He announced his departure to start his own firm in 2019, and established the LoveForm collective with Newson, a famed industrial designer in his own right. The pair will reportedly have the authority to take on a broad range of projects, from the company’s apparel and racing memorabilia to the designs of its cars. Ive and Newson said they were Ferrari owners and collectors themselves, and were excited to work with the company’s in-house design team.Reuters noted that Ive was floated by Italian media reports as a possible successor to Louis Camilleri when he stepped down as Ferrari’s chief executive last year. That job ultimately went to electronics executive Benedetto Vigna.The automaker weathered a seven-week production freeze amid the height of the COVID-19 pandemic in Italy but reported a strong recovery  (ICE TORONTO)

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