News dalla rete ITA

22 Novembre 2021

Svezia

ABBA’S BJÖRN ULVAEUS ATTRACTS YOUTUBE AND SPOTIFY INVESTMENTS

YouTube and Spotify are set to invest SEK 12 million in Abba legend Björn Ulvaeus' songwriting company Session, reports Di. Ulvaeus' Session has developed a service that, with the help of metadata, documents each person's role and contributions during a recording, something that according to Ulvaeus allows songwriters to focus on the music. At present, "millions of creators lose fair payment" due to incorrect recording information, with Ulvaeus' arguing further that “the music industry deserves better.” Session was previously called Auddly, and was originally founded in 2012 by Niclas Molinder who collaborated with stars like Lady Gaga. However, Ulvaeus is committed to the project, and since 2019 he has been chairman of CISAC, an umbrella organization that works to protect composers' rights. According to the Swedish Companies Registration Office, Björn Ulvaeus has contributed SEK 55 million to Session through several new share issues and owns over 90% of the company. Another co-owner is star producer Max Martin, who himself uses the service. The music profile Ash Pournouri is also said to be an interested shareholder, known as Avicii's former manager and founder of the celebrity conference Brilliant Minds. (ICE STOCCOLMA)


Fonte notizia: Dagens Industri 19.11.21