News dalla rete ITA

23 Novembre 2021



Cettire has partnered with Italy’s Staff International to directly integrate products from its licensed brand portfolio into the luxury online retailer’s platform. The Australian company, which holds no inventory and sells designer brands from Burberry to Alexander McQueen, said so far in the first four months of the new financial year, sales jumped 172 per cent to $57.8 million from a year ago’s $21.3 million. Staff International is a subsidiary of international fashion group OTB which is the industrial platform for some labels in the OTB’s portfolio, including Maison Margiela and its MM6 advanced contemporary line, Marni and Diesel’s shoes, bags and small leather   goods division. Staff International also holds exclusive worldwide licenses for brands DSquared2, Just Cavalli and Koche for the product research and development, the production, and the omnichannel distribution of the collections. As part of a broader collaboration, Staff International will work with Cettire to make part of its collection exclusively available on its platform. Launched in 2017, Cettire operates similarly to global luxury fashion site Farfetch, in that it holds no inventory and acts as an aggregator for third-party retailers and wholesalers. Orders are sent directly from suppliers and fulfilment is fully automated. Cettire founder and chief executive Dean Mintz said Staff International has a reputation for utilising innovative techniques to push traditional boundaries. “Partnering with Cettire enables their products to be directly available to a new and fast-growing digital audience of luxury goods customers,” he said. Mr Mintz appeared on the Young Rich List at No 12 this year for the first time, with his estimated net wealth sitting at $617 million due to his major stake in Cettire which offers access to about 200,000 products from 1700 brands. (ICE SYDNEY)