News dalla rete ITA

14 Dicembre 2021

Svezia

SWEDISH AUDIOBOOK MARKET ON THE RISE

The Swedish audiobook market continues to grow. So far this year, subscriptions have increased by 14% to account for new 120,000 households, shows a survey from Mediavision, writes Di Digital. At the same time, the number who cancel their subscriptions, so-called churn, is higher for the audiobook segment than for, for example, video streaming. "The driving reason is that the audiobook services still compete to a great extent on price, even though services have increasingly begun to offer exclusive content as well," states Mediavision. Audiobook specialist Storytel is a leader in the field. According to Mediavision, the industry leader shows stable household penetration while several of its competitors have grown. The market also includes Bookbeat, Bokus Play and Nextory. (ICE STOCCOLMA)


Fonte notizia: Di Digital 13.12.21