June 23, 2022 When it comes to social commerce, Instagram takes the top spot among Generation Z, according to a new report from the Path to Purchase Institute. Thirty-eight percent of Gen Z rank Instagram as their preferred platform for making in-app purchases, followed by TikTok and Facebook, which were tied at 22%, reported Convenience Store News. Source: CONVENIENCE STORE NEWS Full Article: https://csnews.com/new-research-sheds-light-shopping-habits-generation-z (ICE NEW YORK)

Fonte notizia: CONVENIENCE STORE NEWS