News dalla rete ITA

28 Giugno 2022

Stati Uniti


The "Bella Italia" event was hosted at The Venetian Resort in Las Vegas, a show dedicated to the most representative companies of the excellence of JCK's Made in Italy jewelry. When we talk about Made in Italy we think of the world of fashion, without thinking that a dress is accompanied by a jewel designed, modeled, and made even within the Italian borders. To communicate this complex fact in a clear and timely manner to the public attending the international fair, the Italian Trade Agency’s Houston branch commissioned the VO + Magazine team to set up its own stand. The artistic concept envisaged four distinct thematic areas corresponding to four geographical areas in which the jewelery districts have traditionally developed. From the north to the south of the long "boot" of Italy, in fact, there is a point of reference where the art and creativity of the Italian "well done" have developed their own specific processing methods by focusing on a particular raw material that has become now synonymous with every single area: gold for Arezzo in Tuscany, diamonds for Vicenza in Veneto, colored stones for Valenza in Piedmont and coral for Torre del Greco and Marcianise in Campania. The installation provided a map that traced the path of the entire gold and jewelry supply chain: from semi-finished products to finished, semi-precious or high-end jewelry. (ICE HOUSTON)

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