Rebirthing Babies ‘R’ .Us in the U.S The first U.S. location will open this summer at the American Dream retail and entertainment center in East Rutherford, New Jersey. Babies ‘R’ Us is returning to the U.S., beginning with a 10,000-square-foot flagship scheduled to open this summer in the American Dream retail and entertainment complex in East Rutherford, New Jersey. WHP Global, a brand management firm and owner of Babies ‘R’ Us as well as Toys ‘R’ Us, Anne Klein, Joseph Abboud, Joe’s Jeans, William Rast and Isaac Mizrahi and Lotto, revealed the plan on Tuesday. WHP is developing a strategy for the rollout of Babies ‘R’ Us in the U.S. via brick-and-mortar stores and e-commerce. Babies ‘R’ Us disappeared from the U.S. retail landscape in 2018 along with Toys ‘R’ Us following the joint bankruptcy in 2017 involving the U.S. operations of both businesses. Rebirthing Babies ‘R’ Us in the U.S. The first U.S. location will open this summer at the American Dream retail and entertainment center in East Rutherford, New Jersey. Babies ‘R’ Us is returning to the U.S., beginning with a 10,000-square-foot flagship scheduled to open this summer in the American Dream retail and entertainment complex in East Rutherford, New Jersey. WHP Global, a brand management firm and owner of Babies ‘R’ Us as well as Toys ‘R’ Us, Anne Klein, Joseph Abboud, Joe’s Jeans, William Rast and Isaac Mizrahi and Lotto, revealed the plan on Tuesday. WHP is developing a strategy for the rollout of Babies ‘R’ Us in the U.S. via brick-and-mortar stores and e-commerce. Babies ‘R’ Us disappeared from the U.S. retail landscape in 2018 along with Toys ‘R’ Us following the joint bankruptcy in 2017 involving the U.S. operations of both businesses. (ICE NEW YORK)

Fonte notizia: wwd.com