News dalla rete ITA

25 Gennaio 2023

Stati Uniti


With macroeconomic challenges from 2022 seeping into the new year, brands are balancing out their store count, pushing for profitability and more.2022 was a wild year for retail, with the impact of pressures like inflation largely halting the growth some direct-to-consumer and digitally native brands saw throughout the COVID-19 pandemic.2023 is starting off to be an equally intense year for the industry, with a potential recession looming in the background while retailers dig themselves out of deep pits of inventory and grapple with increased expenses.While macroeconomic challenges seem to be nonstop right now, DTC brands have faced a number of headwinds over the past few years, pushing them to find ways to get ahead strategically.Toward the end of last year, brands were calculating the correct balance of stores by closing locations or announcing expansion plans, proving that a brick-and-mortar strategy of some kind is still important.And while global venture capital funding was down in 2022, that doesn’t mean it’s nonexistent. With some brands still announcing funding rounds over the last few months, there’s some hope that capital is still available for others — brands might just need to position themselves better to snag it.What else does 2023 have in store for DTC? Here’s a look at trends that are likely to impact the sector going forward.1. The balancing act of brick and mortarWhile expanding into physical retail has become necessary for many digitally native brands, it has presented DTCs with new challenges, especially those that have been more focused on e-commerce. The COVID-19 pandemic first created a boom for online retail, with many DTCs remaining focused on that channel. But rapid growth also pushed some companies to expand their store presence, especially as health-related restrictions wore off.In 2023, retailers have started to revisit how many stores are necessary due to macroeconomic pressures. Several DTCs have closed stores they opened over the past few years, while others have cut staff at such locations. Forma Brands, beauty accelerator and owner of the makeup brand Morphe, closed all its U.S. stores in early January just before filing for bankruptcy the following week. Around the same time, clothing brand Everlane announced it was laying off about 9% of employees, including a little less than 3% of store roles.For those opening locations or testing the waters with pop-ups, understanding the customer experience will be key. (ICE NEW YORK)

Fonte notizia: Retail Dive