News dalla rete ITA

26 Maggio 2023

Stati Uniti

MODO ACQUIRES NEW YORK BASED LOWERCASE

Modo announced its acquisition of Lowercase, a Brooklyn, New York-based independent eyewear manufacturer. Gerard Masci founded Lowercase in 2016 on the commitment of quality craftsmanship in bold, retro designs. Like Lowercase, Modo is an independent New York-based company with manufacturing capabilities in Brooklyn. Modo said it will continue to bring the quality and design that Lowercase is known for while expanding the collection through Modo’s manufacturing prowess, according to an announcement from the company. Financial details of the acquisition have not been disclosed.The acquisition was completed in March and the past few weeks were spent transitioning the Lowercase brand and manufacturing equipment to Modo’s headquarters and Brooklyn factory. Masci has transitioned away from the company.Masci said, “I am excited that Lowercase will remain rooted in its approach to making frames in New York City. Modo has a strong track record of producing frames in Brooklyn which is what makes them such a unique fit for Lowercase and our customers. Modo is keeping the in-house manufacturing and NYC DNA which has helped Lowercase stand out from the crowd while they will be able to leverage their resources to offer our customers an ever-broader offering. I can’t wait for customers to see what’s in the pipeline.” Rebecca Giefer, CEO, Modo Americas, said, “The acquisition adds breadth to Modo’s portfolio of brands offered to the independent optical channel. While Modo is a leader in both innovation and sustainability, the Lowercase brand expands our reach into luxury and specialty shops. We fell in love with the Lowercase brand, the Lowercase team who has transitioned over to Modo, as well as the innovation the Lowercase production line offered. Now the work to support the Lowercase customer base is our focus and priority.”Modo Group CEO Alessandro Lanaro said, “Lowercase and Modo share similar N.Y.-based roots with an entrepreneurial spirit, craftsmanship and attention to design. The opportunity to bring an amazing independent brand into the Modo family was an exciting one and we are ready for the next chapter for both Lowercase and Modo.” (ICE NEW YORK, NY)


Fonte notizia: Vision Monday