Hilton has unveiled its ambitious intentions to open over 50 new hotels encompassing ten of its brands in Saudi Arabia, as the kingdom remains committed to realising its vision of becoming a global leader in international travel and tourism. This strategic move positions the country as Hilton’s most substantial market in Europe, the Middle East, and Africa (EMEA) in terms of upcoming developments. The global hospitality brand has been actively advancing its expansion efforts in Saudi Arabia, exemplified by multiple signings and announcements, and is currently working towards achieving its goal of exceeding 75 operational properties throughout the country. The latest of these signings include Conrad Hotels & Resorts’ entry into the heart of the Saudi capital with Conrad Riyadh Laysen Valley, which is set to open in 2025. Hilton’s growth continues in secondary cities, with the recent signings in Abha, Hilton The Point Residences and Canopy by Hilton The Point, both due to open in 2026. The Saudi Arabia’s rapid evolution continues to provide exciting growth opportunities for Hilton, and they are working closely with the owners to introduce more award-winning hospitality brands in existing and new locations throughout the country. These latest signings are strong examples of the diversified growth in up-and-coming, large-scale developments such as Laysen Valley in Riyadh and the  commitment to unlock tourism potential in the secondary cities. Hilton is gearing up to expand its footprint in Saudi Arabia by more than four times in the coming years by collaborating closely with prominent owners and developers, aiming to elevate business and leisure travel destinations across the country. (ICE RIYADH)

Fonte notizia: Construction Week