The importance of preserving the natural environment that characterizes Asir while implementing new tourism projects has been emphasized by the Asir Development Authority’s acting CEO. Hashim Al-Dabbagh said this was one of the authority’s most important duties, along with developing the tourism and service sectors. One of the authority’s most prominent goals is to make Asir a tourist destination throughout the year, whether in summer or winter, and to activate seasons and festivals that attract visitors and exploit the natural diversity that characterizes Asir, from the mountains to the coasts and deserts, so that tourists, whether from inside or outside the Kingdom, will have a positive and different experience. Regarding tourism investment for the private sector in the Asir region, Al-Dabbagh said the Kingdom’s Vision 2030 had a target of $1.6 billion. However, the authority was working to increase this to around  $2.4 billion during the same period. Plans include projects in various tourist destinations such as accommodation, developing tourist farms, and agricultural tourism. Other initiatives will include hospital and recreation destinations and supporting investors in manufacturing, health and agriculture. Investing in the region’s cultural heritage and customs was also vital. Asir is also notable for its local cuisine, which has achieved global recognition after obtaining the International Culinary Arts Region for the Year 2024 award. (ICE RIYADH)

Fonte notizia: Arab News