Italian Design Day (IDD) 2024 took place in Ho Chi Minh City on March 26, as the eighth consecutive year that the Italian Trade Agency and the Italian Consulate General in Ho Chi Minh City have coordinated the event.The event focused on industrial design and discussing of preserving cultural heritage among experts and visitors in a seminar themed "The value of heritage: When the present draws lessons from the past."This event served as a multilateral cultural bridge and demonstrated the connection between organizations in Italy and experts and designers in Vietnam. Such activities open up more opportunities for cooperation in design, especially in conservation.According to Mr. Fabio De Cillis, trade commissioner, director of the Italian Trade Agency in Ho Chi Minh City, architectural trends are constantly being updated.“Following new trends and applying the most advanced techniques is necessary, but preserving the identity and beauty of the past is equally important. There are many ways to build a city and connect cities together. But the best way is to use modern techniques and technology to preserve and promote traditional characteristics. This is the goal we want to help Vietnam achieve,” De Cillis said.According to Cillis, Vietnam is a rapidly developing country, with economic development in many fields, transportation infrastructure is increasingly invested and innovated. On the other hand, this rapid development creates the risk of losing long-standing good values. Therefore, preserving heritage and history is critical for the country.“We organize many exhibitions in Italy related to furniture, marble, ceramics and also sponsor Vietnamese businesses to attend and connect. Through this year's IDD event, we hope to seek opportunities to cooperate in restoration and preservation projects with local units and organizations,” he added.With its unique characteristics, today Italian art has a great influence on other architecture in the world. The IDD is one of the activities to support Vietnamese art lovers, designers, and architects to update new solutions and directions in design, suitable for the new era.The IDD is an annual design event held in more than 100 cities around the world, promoted and initiated by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency since 2017. (ICE HO CHI MINH CITY)

Fonte notizia: Vietnam Investment Review