Country’s biggest stars convened in Austin, Texas on Sunday for the CMT Music Awards dressed in their finest denim.Mini dresses made a statement on the red carpet. “T-shirt” singer Leah Turner swapped tees for an acid wash strapless dress adorned with fringe, ruffles, and a large rosette. Brandi Cyrus—actress, DJ and sister of Miley Cyrus—wore a denim body-con dress with strappy heels. Canadian American country singer Meghan Patrick styled her black acid-wash corset dress with a matching fringe coat and black cowboy hat.Singer-songwriter Abby Cone dazzled in a crystal-embellished light-wash denim set. Crystals also decorated Beyoncé “Cowboy Carter” collaborator Brittney Spencer’s denim and pink satin jumpsuit.Meanwhile, Reyna Roberts, who also sings on “Cowboy Carter,” paired her denim short-shorts, chaps and corset top with a cowboy hat and leather trench adorned with crosses.Wrangler brand ambassador Lainey Wilson stepped out in her signature silhouette: bell bottoms. The winner of the “Female Video of the Year” award paired a silver metallic tank top with black bell bottoms embellished with large flat silver studs.Jeans were the go-to bottoms for many of the male performers attending the awards. Kade “Cutter” Wilcox, Mark Estes and Kaleb Campbell Winterburn of The Montana Boyz paired their straight-fit blue jeans with button-down shirts and blazers that reflect their personal style. Singer Drake Milligan opted for slim-fitting jeans and a traditional velvet Western shirt.“Bench Seat” singer Chase Rice kept it casual in a white T-shirt and black jeans. Country music singer and rapper Blanco Brown opted for ripped and repaired skinny jeans.Singer Tae Lewis broke with mold with pleated leather trousers and a cropped shacket.Meanwhile, a new shopping element was introduced during the program, underscoring the demand for Western fashion on and off the red carpet.Paramount Global, the owner the CMT Music Awards, debuted a mobile shopping experience powered by Shopsense during red carpet pre-show coverage. The “second-screen shopping experience” connected viewers to four curated collections of looks inspired by what they see on-screen. Products were curated across four themes: red carpet fashion, Western gothic country, high fashion country and modern rustic home décor.“TV is no longer just a top-of-the-funnel awareness generator. It is a 1:1 vehicle that brings the full funnel to the living room,” said John Halley, president of Paramount Advertising. “We’re thrilled to launch with the Shopsense AI platform at the CMT Music Awards to capitalize on fandom and see it expressed through commerce.” (ICE NEW YORK)

Fonte notizia: SJ