Doria 1905

The brand Doria was founded by Sabino D’Oria in 1905, product of the precious work in a sartorial laboratory situated in the middle of the city of Maglie, in the heart of Salento. In 1937, after the entrance of Vittorio, the founder’s son, in the business, the small laboratory was transformed into a real company with business name, “Sabino D’Oria e Figli”. The business expanded quickly thanks to the clothing sales for children and the specialized production of hats, which was done according to the typical manufacture in the area. That made Maglie the center of the best district in the Italian industry of caps.
At the beginning of the 60s, the D’Oria’s family decided to invest in a new production plant for a whole female crew focused on handmade products and a total of 120 employees. The company was able to take this risk thanks to its ability to diversify its own line of products and services offered. It also added to the production of hats and caps, core business around which the whole labor circled, and to the clothing for children, different military pieces that helped to increase their annual income and the selling volumes.
The company soon became unique due to the continuous effort in producing its handmade high quality hats, with constant attention to the care of the details, the styles, and the trends of the moment. These distinct elements of the company allowed it and its brand to differentiate themselves and to create their own specific identity.
Over time, the toponym D’Oria became in the actual denomination “Doria”.
In 2012, the company launched a restyling project of the product and the brand, rebaptized as Doria 1905 in honor of its prestigious history.
The fundamental principle and interconnecting factor of the Doria 1905 collections was identified in the continuous research of a balanced synthesis between tradition and innovation. The company was looking for the consolidation of the study of the archives and the valorization of the sartorial work to be coordinated with the study of the most recent trends and the application of innovative production’s techniques.
It was about a project in constant evolution and improvement, whose hats are not simple headgears anymore, but precious accessories, products of passion, ability, effort, dedition, culture, and research.
After the premature death of the President and CEO Roberto Gallo in 2016, the family turned the rebirth of Doria into a true mission. The first son of Roberto Gallo, Alessandro, took the father’s inheritance and the control of the operative and strategic plans of the company, and he was also helped by his family for the administrative and financial matters.
Today the company has a staff made of a business department, a Style section, 30 specialized employees and a Lab. entirely dedicated to the prototype for the brand Doria 1905 and for private label clients.
The company vision is to guide the factory, the brand Doria 1905, and its values towards a journey of growth and affirmation in the international market, with the final goal of amplifying its own target looking towards new generations, to which it proposes headpieces that are more modern, trending and personalized accessories. The cultural references of the young individuals and the new icons are often characterized by original details, with distinct personalities. The Hat, by its nature extroverted and with a strong attitude to attire the attention and to add character to every person’s outfit, is surely an accessory on which people can count. It is for its strength and freedom to express one’s self through the hats that Doria 1905 believes in the collaboration of dressers and stylists of musical, television, theatral, and cinematographic productions that look for elements of diversity and peculiarity in the hats.
The Mission with which the direction proposes to reach its goal is represented by the continuous evolution of the product

Year of establishment:

1998

Number of employees:

FROM 20 TO 49 EMPLOYEES

Annual turnover:

between 0.5 and 2.5 million Euro

Reference year of turnover:

2020

Export turnover:

0

Activities:

Manufacture of workwear

Manufacture of various items and accessories for clothing

Manufacturing of other equipment and other items for safety protection

Retail trade of hats, umbrellas, gloves and ties


This video shows our production process which is completely handcrafted and Made in Italy.

FW 2020 CATALOGUE

SS21 CATALOGUE

Company:

NEO.B-LAB S.R.L.

Telephone:

+39 +39 388 325 4540

Address:

VIA UMBERTO I, 41

City:

MAGLIE (LE)

Zip Code:

73024

E-commerce:

Social media:

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It is the Doria 1905 classic "Drop Hat" with medium brim, made in Velour Rabbit Fur Felt. The shape of the crown called "Drop" is the iconic shape of "Casa Doria", distinguished itself from the classical "Fedora" crown. It is realized in a lovely tone of color between purple and grey, named "Storm. It is finished with a gros grain band in bark color. Tradition and innovation have to walk together.



The shape of this hat is called "Goccia lunga" or "Long Drop", it represents the reintepretation of the iconic crown shape of "Casa Doria", which is the "Drop", studied with different proportions. It is developed in a super soft touch of Suede Rabbit Fur Felt in a shining red dry tomato color. The leather band gives to this hat a modern and unique style



This is the classic Eight Panel Irish Cap developed in Ped-de-poule fabric in chestnut, negroamaro wine and cocoa colors. This evergreen cap is a best seller for Doria 1905 and it's perfect for any kind of looks and styles.



This is a Skinny Baseball Cap with a strap Snapback. It is Handmade in a ribbed fabric in grey color. A practical, informal and functional cap with tailored details.