- About us
- Company details
Unnatural is not just a brand — it’s a response. A reaction to a world saturated with repetition, trends, and empty messages. Born as a collective of artists, designers, and restless minds, Unnatural offers a space for those who feel out of place in the mainstream and who use clothing as a powerful form of self-expression.
We’re not here to follow trends or chase algorithms. We create out of passion, instinct, and the need to express who we are without filters. For us, fashion is not about fitting in — it’s about standing out. Every piece we design is a statement: bold, honest, sometimes uncomfortable, but always real.
Unnatural draws inspiration from underground and alternative cultures — punk, hip-hop, emo, paninari, ‘80s and ‘90s subcultures — to create garments that challenge conformity. Our clothes are not meant to be uniform. They’re meant to disrupt, provoke, and empower. If you’ve ever felt judged for how you dress, you’ll feel at home with us.
We are a team of creatives tired of the noise — the social media noise, the commercial noise, the fashion industry noise. That’s why we built something that truly reflects us: raw, imperfect, emotional. Unnatural is a home for the misfits, a collective born out of a shared desire to create with purpose and without permission.
Our mission is to become a reference point for a new generation of outsiders — people who don’t seek approval, but authenticity. We produce limited collections with care and intention, focusing on material quality, sustainability, and meaningful design. Each piece is proudly made in Italy, with an artisan soul and rebellious spirit.
Vision:
Unnatural was born from the need to create what we couldn't find — a creative space where fashion, music, and culture come together without boundaries. Our vision is to build a community of people who recognize each other not through words, but through what they wear, listen to, and believe in.
Mission:
To be a home for the restless. For the independent creatives. For those tired of mediocrity and stereotypes. We create for people who still have something to say — even if it's just through an outfit that screams while everyone else whispers.
We bring real value back to things.
No trends, just passion.
No users, just people.
No data, just emotion.
Unnatural doesn’t try to please everyone — and maybe that’s the point.
We speak to those who get it.
To those who have always wanted to dress how they feel.
To those who are ready to return to the beauty of getting it wrong — and being free while doing so.
Year of establishment:
2019
Number of employees:
SINGLE USER
Annual turnover:
Under 250.000 Euro
Reference year of turnover:
2023
Activities:
Retail sale of clothing for adults
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Catalogue
- Contact Information
- Business Proposals
Company:
ADVENTURE DISTRIBUTION SRLS
Telephone:
+393311783427
Web site:
Address:
VIA NAPOLI 59/B/C
City:
LADISPOLI (RM)
Zip Code:
00055
E-commerce:
Social media:
Tag:
| Date of release | Abstract | Sectors |
|---|---|---|
| 28/05/2025 | Request: UNNATURAL, a creative collective based in Italy, produces high-quality, statement-driven streetwear with a strong identity. The brand is looking for international buyers, concept stores, and distributors interested in offering original, expressive fashion products made in Italy. |
Menswear High quality menswear High quality womenswear |
- Map
Sam Nagagy
SAM reinterprets the iconicity of Eastern silhouettes through a contemporary and rebellious lens.
Crafted from black washed and coated canvas, 100% cotton, this garment fuses the structural rigor of military uniforms with the expressive freedom of experimental streetwear.
The decorative zig-zag stitch trim, inspired by archival tactical seams, follows the lines of the kimono, enhancing its structure with a bold yet refined contrast. This detail is more than just aesthetic—it's a code: grit and discipline fused in a single gesture.
Inside, a white technical lining—water-resistant and windproof—adds functionality to the design, offering protection from the elements without compromising the elegance of the piece. The coated treatment gives the fabric visual depth and a worn-in hand feel, making each kimono unique to the eye and touch.
SAM is not just an outerwear garment—it’s a statement. For those who choose to stand out with quiet authority.
Details:
Coated canvas
Decorative zig-zag stitch trim
White water- and wind-resistant lining
Button closure
Sam Hantem black
Crafted from 100% high-quality cotton, this t-shirt is designed to accompany you every day with natural comfort and an unexpectedly refined fit. Its innovative cropped cut is the result of in-depth research into proportions: not too tight, not too loose — simply perfect.
The silhouette enhances the body without constraining it, offering full freedom of movement and a bold, clean style. Every detail has been thoughtfully considered: structured shoulders, a well-balanced neckline, and an impeccable drape. This is a garment that exceeds expectations, seamlessly blending functionality with aesthetic research in a single silhouette.
Details:
140g cotton weight
100% cotton
Single yarn, combed cotton
Bomber Striped MT1
Bomber jacket in black coated canvas, stone-washed with pumice for a deep, worn-in texture.
Inspired by the iconic MA-1 bomber from the U.S. military, this piece has been reimagined with an oversized fit and bold details that truly make a difference. Its structure is strong, its volume intentional — designed for those who want a statement piece with attitude.
The contrasting zig-zag stitch outlines the collar with a sharp graphic motif, drawing from military workwear references and translating them into a modern streetwear aesthetic. Ribbed 3x3 cuffs add depth and definition, while inside lies a hidden surprise: a wild animal-print lining, echoed in the exterior zip pull for a striking, unexpected contrast.
Minimal on the outside, untamed on the inside.
Details:
Coated and stone-washed canvas, 100% cotton
Animal-print utility pull tab
Animal-print inner lining
Zig-zag decorative stitching
YKK zipper with No. 8 metal chain
Documents
Vangelis shirt
Crafted from premium 100% cotton Oxford fabric, this shirt blends the timeless elegance of a classic textile with a bold, contemporary spirit. Hand-applied studs on the back and front pocket transform a formal staple into a true statement piece — designed to stand out in any setting.
Its real strength lies in the fit: tailored with precision, it offers exceptional comfort and a structure that enhances the silhouette without restricting movement. A defined collar, clean shoulder lines, and modern contours — every detail is designed to dress with both character and balance.
Details:
100% cotton Oxford fabric
Used-effect grinding finish
Hand-applied aluminum studs
Documents
Stone Washed T-Shirt
Short-sleeved t-shirt made from treated cotton, finished with vintage washes and a resin coating for a worn-in yet controlled look. The slightly oversized fit makes it a versatile piece — perfect on its own or layered under a sweatshirt or jacket.
Each garment is unique, thanks to the combination of dyeing and resin, which creates deliberate shades, variations, and imperfections.
Details:
Aged-effect treated cotton
Final resin finish
Slightly oversized fit
Worn-in, structured appearance
Vibe: Minimalist, weathered by time yet refined in detail — a solid foundation for any street-inspired outfit.