TUBEORIGINAL

TubeORIGINAL — Italian Gastronomic Excellence in a Revolutionary Format
Artisan Gourmet Creams with Extraordinary Percentages of Premium Ingredients
TubeORIGINAL is the Italian gourmet brand that has redefined the concept of artisan gourmet cream, blending culinary tradition and innovation into an iconic format. Each line comprises three glass jars enclosed in a distinctively designed tube — a packaging concept that becomes an experience, a gift, and a sensory journey through Italy's finest food-producing territories.
What sets TubeORIGINAL apart in the premium food landscape is the radical commitment to ingredient quality in a measurable and transparent way. The percentages of the hero ingredient in each recipe reach extraordinary levels, far exceeding the market average. Every product is built around raw materials sourced from certified supply chains and territories of excellence: truffle from Umbria, Nocellara olives from Sicily, Genovese basil from Liguria, red onion from Calabria, and chilli peppers from Southern Italy. A heritage of biodiversity and agricultural expertise that TubeORIGINAL translates into versatile, ready-to-use creams capable of elevating any culinary preparation. The recipes are exclusive, the result of relentless research and artisan passion: every cream is conceived in full respect of ingredient seasonality, with zero compromise on quality. TubeORIGINAL is not simply a food product — it is a gateway to Italy's most authentic gastronomic culture, packaged with the elegance and innovation that the global market demands. TubeORIGINAL is ready for international expansion and is actively seeking distribution partners, importers, and specialised retail buyers who share the vision of accessible gourmet food built on ingredient transparency and uncompromising quality. A brand that embodies the best of Italian craftsmanship: tradition, raw material excellence, creativity, and that uniquely Italian ability to transform simple ingredients into unforgettable experiences.

Year of establishment:

2024

Number of employees:

SINGLE USER

Annual turnover:

Under 250.000 Euro

Reference year of turnover:

2025

Export turnover:

Less than 75.000 Euro

Activities:

Non-specialised retail sale of predominately non-frozen food, beverages and tobacco


TubeORIGINAL creams


TubeORIGINAL new creams


TubeORIGINAL Party


TubeORIGINAL Sauce


TubeORIGINAL tagliatelle

Brochure

TubeORIGINAL PURO Summer Truffle is the ultimate expression of Italian truffle excellence: a product of uncompromising purity, crafted for connoisseurs and professionals who demand nothing less than the authentic, unadulterated essence of one of Italy’s most prized culinary treasures.
This is not a truffle-flavoured condiment. This is truffle — pure, whole, and untouched by fillers, extenders, or artificial aromas. Sourced from the renowned truffle-producing regions of Umbria and Central Italy, the Summer Truffle (Tuber aestivum Vitt.) is carefully selected at peak maturity, then preserved using traditional artisan methods that lock in its complex aromatic profile: earthy, warm, with subtle notes of hazelnut and undergrowth that speak of ancient Italian forests.
PURO represents the apex of the TubeORIGINAL range and the brand’s philosophical manifesto: that quality is measured not by what you add, but by what you refuse to compromise. In a market saturated with truffle products that contain as little as 1–2% actual truffle, PURO stands as a radical statement of transparency and authenticity — a product where the ingredient list begins and ends with truffle.
Its applications in professional kitchens are virtually limitless: shaved over fresh pasta, risotto, and egg dishes; incorporated into butter-based sauces for finishing; paired with aged cheeses and premium charcuterie boards; or simply enjoyed on warm, crusty bread with a drizzle of the finest extra virgin olive oil. Every gram delivers an intense, unmistakable truffle experience that no synthetic aroma can replicate.
PURO is presented in an elegant glass jar, designed for both premium retail and HoReCa channels. It is the flagship product for international buyers seeking a genuine Italian truffle experience with full traceability, artisan provenance, and the confidence that comes from choosing the real thing.



TubeORIGINAL White Truffle Butter is a masterclass in ingredient integrity: 95% premium butter enriched with 3% of the world’s most coveted truffle, the Tuber magnatum Pico — the legendary White Truffle, whose intoxicating aroma has made it the undisputed king of haute cuisine for centuries.
With just three ingredients — butter, white truffle, and a touch of salt — this product achieves an extraordinary concentration of flavour through radical simplicity. The 95% butter content ensures a luxuriously rich, creamy texture that melts seamlessly into hot preparations, releasing the truffle’s complex bouquet of garlic, honey, and aged cheese notes in a slow, enveloping wave of aroma that fills the kitchen and captivates every sense.
In a competitive landscape where many truffle butters rely on synthetic flavouring compounds and minimal truffle content (often below 1%), TubeORIGINAL’s 3% Tuber magnatum Pico sets a definitive benchmark for authenticity. Every jar delivers a genuine sensory experience rooted in Italy’s finest raw materials, with zero artificial flavours or preservatives.
This is the chef’s secret weapon for finishing: the perfect mantecatura for risotto alla Milanese, the invisible touch that elevates a simple plate of fresh tagliatelle into a memorable dining moment, the golden layer inside a gourmet brioche or a premium panino. It transforms grilled vegetables, delicate fish fillets, and beef carpaccio with effortless elegance — adding depth without complexity.
Available in 80g glass jars within the Selection Tartufo line, White Truffle Butter is ideal for specialty food retailers, gourmet gift packaging, and HoReCa operators seeking a versatile, high-impact truffle product with clean-label credentials and unquestionable Italian provenance.



TubeORIGINAL White Truffle Cream brings together two of Italy’s most iconic ingredients — Parmigiano Reggiano DOP and White Truffle (Tuber magnatum Pico) — in a velvety, ready-to-use cream that embodies the pinnacle of Italian gastronomic heritage and artisan craftsmanship.
The formulation speaks for itself: 52% cream, Parmigiano Reggiano DOP at 3%, and 2% genuine Tuber magnatum Pico, complemented by champignon mushrooms that provide body and textural depth without masking the truffle’s delicate, almost ethereal aromatic signature. This is a product built on the principle that great ingredients need minimal intervention — only the care and respect of artisan hands.
The marriage of Parmigiano Reggiano and white truffle is one of the most celebrated flavour pairings in Italian cuisine — a combination that international food lovers recognise, respect, and actively seek. By delivering this iconic pairing in a convenient jar format, TubeORIGINAL bridges the gap between fine dining and accessible gourmet, making restaurant-quality finishing possible in any kitchen, whether professional or domestic.
Its versatility is exceptional: use it as a luxurious risotto mantecatura, a refined filling for fresh pasta such as ravioli and tortellini, a sophisticated spread for tramezzini, focaccia, and gourmet sandwiches, or an elegant sauce base for egg, vegetable, and white meat dishes. A single spoonful transforms everyday cooking into an extraordinary culinary moment that carries the unmistakable stamp of Italian excellence.
Presented in an 80g glass jar, the White Truffle Cream is perfectly positioned for the premium retail segment, curated gift packaging, and HoReCa distribution. It carries a triple guarantee of Italian quality: DOP-certified cheese, prized Tuber magnatum Pico truffle, and authentic artisan production. A true ambassador of Italian taste on the global stage.



TubeORIGINAL Truffle Sauce is the most versatile and accessible entry point into the brand’s truffle universe: a rich, aromatic sauce built around 5% Summer Truffle (Tuber aestivum Vitt.) and extra virgin olive oil, designed for everyday gourmet use across an extraordinary range of culinary applications both in professional and home kitchens.
The recipe combines cultivated mushrooms (Agaricus bisporus) with black olives, carrots, celery, and parsley — a classic Italian soffritto-inspired base — elevated by the unmistakable earthiness of genuine summer truffle. The result is a sauce with remarkable depth: savoury, slightly woody, with the characteristic intensity that only real truffle can provide. No artificial truffle flavouring, no shortcuts — just honest Italian craftsmanship in every jar.
This product occupies a strategic position in the TubeORIGINAL portfolio. While the brand’s PURO, White Truffle Butter, and White Truffle Cream target the ultra-premium segment, the Truffle Sauce serves as a high-quality, high-frequency product — the one that customers purchase repeatedly, the one that introduces new consumers to the truffle category, and the one that generates consistent volume and loyalty for distribution partners across all channels.
Its applications are intuitive and universal: spread generously on crostini for an elegant aperitivo, stirred into pasta with a simple ragù bianco or tomato sauce, layered onto pizza immediately after baking for an aromatic finish, paired with eggs in any preparation from frittata to eggs benedict, or used as a sophisticated finishing touch on grilled meats, roasted vegetables, and traditional bruschette.
Available in 80g glass jars, the Truffle Sauce completes TubeORIGINAL’s four-product truffle lineup, offering international buyers a comprehensive range — from pure truffle to ready-to-use sauce — that covers every price point, usage occasion, and consumer profile within the premium truffle segment.



TubeORIGINAL Genovese Pesto is not just another pesto: it is a declaration of origin, quality, and respect for one of Italy’s most beloved and most imitated culinary icons. Crafted with 39% Basilico Genovese DOP — nearly double the basil content found in most commercial pestos worldwide — this product delivers the authentic, intensely aromatic Ligurian experience that the world associates with the very best of Italian cuisine.
The ingredient list reads like a roll call of Italian excellence: Basilico Genovese DOP, extra virgin olive oil, Parmigiano Reggiano DOP, walnuts, and Pecorino Romano DOP. Three DOP certifications in a single jar — an almost unprecedented concentration of protected designation ingredients that guarantees full traceability, territorial authenticity, and uncompromising quality at every level of the supply chain. This is verifiable, certified Italian quality, not a marketing claim.
In the international market, pesto is one of the most recognised and most requested Italian products. Yet the vast majority of commercially available pestos contain as little as 5–15% basil, often of non-Italian origin, supplemented with cashews or sunflower oil, and bolstered by flavour enhancers. TubeORIGINAL’s 39% DOP basil formulation represents a radical departure from this norm — a product that restores pesto to its original dignity and delivers a taste experience that is genuinely, measurably superior to industrial alternatives.
Beyond its classic role as a pasta sauce, this pesto excels as a bruschetta and crostini topping, a gourmet sandwich spread, a marinade for grilled fish and chicken, or a finishing drizzle for minestrone, caprese salads, and Mediterranean vegetable dishes. It is gluten-free and made with exclusively Italian ingredients.
This is the product that signals to international buyers: TubeORIGINAL’s commitment to premium quality extends far beyond truffle, embracing the entire spectrum of authentic Italian gastronomy with the same uncompromising philosophy.