The Italian Trade Agency - ITA Toronto is honored to have received the "Best Aeroplan Trade Partner" Award at the recent "LCBO Trade Day and Elsie Awards 2023". It is the first time an award has been granted to a government agency and it is a testament to ITA hard work for the Italian Winemakers. The award recognizes ITA Toronto as the best promotional partner / who has most effectively leveraged Aeroplan's loyalty program in sales of a particular product or within a promotional campaign.

This award is a joint effort of our Italian winemakers and the agents, that represent them. We appreciate their commitment in supporting Italian wines in Canada. 

As the President and CEO of the LCBO, George Soleas, said many times during the Elsie Awards 20023 ceremony, it's a collaboration that we value and will continue to value in the future.