Croatia received the first franchise directly related to the tourism sector - the consulting company for the development of quality in tourism Feel IQM d.o.o. with the IQM Destination project, has developed a tourist destination management franchise that is already attracting significant interest from many tourist countries, including Brazil and Saudi Arabia. The franchise was developed in cooperation with the Čolak Franchise Consulting Group, from which they say that this project will not only set new standards in tourism but also contribute to the promotion of Croatia as a tourist destination.The IQM Destination project was started four years ago by Đurđica Šimičić with her rich experience in the Tourist Board of the town of Mali Lošinj.The goals of the project are to increase the quality of service; education adapted to the needs of tourism workers and all entities, positioning and branding of the destination, and responsible and sustainable tourism.  In each destination in the advanced phase of the project, it is proposed to measure the indicators of sustainable and responsible tourism, with the measurement of more than 120 indicators, according to the instructions of the World Tourism Federation. (ICE ZAGABRIA)

Fonte notizia: Total Croatia news, 05.05.2023.