SET-listed BEC World, the operator of Channel 3, is aiming to become a leading content provider and boost revenue in its existing digital content platform business and global content licensing business, which combined are expected to account for 15-25% in the next five years. The president of TV business and executive director at BEC World said the firm spends 3 billion baht per year for the production of TV dramas, which represents the channel's core revenue. The firm will not limit itself to the development of TV dramas adapted from novels but would also develop them from successful foreign TV dramas. Currently, TV media still accounts for 50-52% of total media advertising in Thailand but this reflects a decline from over 60% in the past. However, TV still dominates ad spending. (ICE BANGKOK)

Fonte notizia: Bangkok Post