The new coalition government is being urged to implement a consistent policy to support Thailand's beauty and wellness market over the long term. Thailand's wellness economy was valued at around 1 trillion baht in 2021, according to the chairwoman of the health, wellness and beauty industry cluster of the Federation of Thai Industries. Within the health, wellness and beauty industry, personal care and beauty accounted for 30%, while healthy eating, nutrition and weight loss represented 25%. Wellness tourism contributed 12%, while physical activity and traditional and complementary medicine each accounted for10%. Public health, prevention, and personalized medicine represented 6%, while spas accounted for 4% of the industry. The growth of the local cosmetics market was largely driven by e-commerce, which captured 28% of the market and posted 8.9% growth in 2022. The e-commerce segment of the beauty market is projected to grow 13% this year. (ICE BANGKOK)

Fonte notizia: Bangkok Post