To stimulate and attract more international tourists, the Tourism Authority of Thailand (TAT) is accelerating promotional activities and organizing events while embracing sustainable trends. This includes elevating Thailand as a global hub for "wellness tourism", an emerging trend. The plans focus on three aspects – year-round tourism, sustainable tourism, and inclusive tourism that ensures benefits are shared fairly around the country and among stakeholders. The MICE (meetings, incentives, conferences, and exhibitions) industry in Thailand during the first half of fiscal 2023 (October 2022–March 2023) saw 10 million MICE travelers, generating revenue of $25 billion. (ICE BANGKOK)

Fonte notizia: The Nation